The new 2015 Chevrolet Silverado Custom gives buyers an affordable mix of amenities and value.
The drop in gas prices has helped spur sales of full-size pickup trucks, but Chevy is looking to carve out a niche in the segment – nice, but not too nice – with its new Silverado Custom introduced at the Chicago Auto Show.
“The economic recovery has led to booming sales of high-end pickups like the Silverado High Country,” said Sandor Piszar, marketing director for Chevy Trucks, in a release. “But there are also millions of customers in the heart of the market who want a great looking, well-equipped truck at an affordable price. The Silverado Custom is a truck they can be proud to own and proud to drive.”
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Based on the popular double-cab Silverado LS, the Custom package adds 20-inch aluminum wheels, chrome bumpers, a body-colored top cap above the front bumper, and chrome mirror caps and door handles. It also features four full doors for easier access to the front and rear seats, a 40/20/40 cloth front seat, tilt steering wheel, cruise control, power windows and door locks, and Chevy MyLink with 4G LTE WiFi. (more…)