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US Truck Sales Battle Begins Heating Up

GM tagged for higher incentives, Ford called out for towing claims.

by on Jul.21, 2016

GM's competitors are wondering if supply levels are low then why do they need spend more on incentives.

(This story has been updated with additional information.)

Sales of pickup trucks have boomed this year, but so too has the competition for sales, which is heating up across the board.

General Motors, for example, has been called out for raising incentives recently, according to a widely circulated piece from Bloomberg News.

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Incentives averaged $7,962 on the Chevrolet Silverado, up 76% from June levels, and $9,457 on the GMC Sierra, an increase of 147%, according to J.D. Power data obtained by Bloomberg. (more…)

Chevy Swaps Rock for Bryan

Brand inks Luke Bryan to deal replacing Kid Rock.

by on Jun.15, 2016

Chevrolet announced that it is expanding its country music ties by teaming up with award winning, country music superstar Luke Bryan.

Chevrolet unveiled its new brand spokesperson, country singing star, Luke Bryan, marking the end of its relationship Detroit-area country rocker Kid Rock – a move seen by some as giving into political correctness.

Rock’s deal with Chevy expired at the end of 2015 and the company elected not to renew it. Rock, whose real name is Robert Ritchie, and Chevy were thrust in the middle of a controversy last year involving the Confederate battle flag.

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The flag – a controversial symbol linked to racism and slavery – was used by the singer in some of his on stage-appearances, though he had not done so for several years. Fans also often wave confederate flags at his concerts, which drew criticism during last summer’s debate over the symbolism of the flag. (more…)

Chevrolet Debuts 2016 Silverado Full-Size Pickup

Best truck battle moves to State Fair of Texas.

by on Sep.24, 2015

Chevrolet is heating up the truck wars again, but this time with a new product: the 2016 Silverado debuted in Texas.

For months now the rivalry between top truck dogs – Ford and Chevy – has been limited to snarky ads about preferences between aluminum and steel. Now there is a new angle: product, as Chevy rolled out its redesigned 2016 Silverado.

The new truck, and its sister pickup, the GMC Sierra, get substantive makeovers for the new model year, and unlike many new model intros, the new vehicles will be available in short order.

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It marks the first real change since 2013 for the full-size offerings from General Motors. The biggest difference in the new model stares you right in the fact as the maker has redesigned the front end of the truck, giving it a brawnier look and feel: a trend among most of the new trucks these days. (more…)

Chevy Smacks Ford for Aluminum Truck, Then Adds Aluminum to Silverado

GM invests $877 million in truck plant to help with transition.

by on Aug.06, 2015

Is the new 2016 Chevrolet Silverado going to follow Ford's lead and use more aluminum?

A few weeks back, Chevrolet took Ford to task for its extensive of use of aluminum in its new F-150 full-size pickup. The brand mocked the strength of the material and said it’s more costly to fix in a series of ads.

Ford took minor umbrage, putting out a release essentially saying that Chevrolet was wrong and knew as much. Chevy officials simply said it was just getting its side of the story out.

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Fast forward to now and what material is Chevy using to help increase fuel efficiency in its next-generation Silverado? Aluminum. (more…)

Chevrolet Teases Introduction of New 2016 Silverado

Brand hopes to rides sales momentum built by predecessor.

by on Jul.13, 2015

Chevy is giving folks an early look at the new 2016 Silverado.

New vehicle sales are booming and with the new “norm” of lower gas prices, full-size trucks are storming out of dealer showrooms. While much of the news about new trucks centers on Ford’s new F-150, Chevy’s enjoying a strong year as well and is poised heat up the competition with its rival with a new 2016 Silverado.

Silverado sales are up 14.6% so far this year, compared with Ford F-Series sales being down 2.4% due in large measure to production issues early in the new truck’s run. The brand hopes to continue the run this fall with the introduction of the newly updated 2016 Silverado.

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“The redesigned 2016 Silverado will build on Chevy Trucks’ legacy of dependability. It will feature a more muscular appearance and offer new customer-focused technologies,” said Sandor Piszar, marketing director for Chevy Trucks, in a statement. (more…)

Chevy Aims for Middle of Pickup Market with Silverado Custom

Brand looks to provide mix of value and content.

by on Feb.12, 2015

The new 2015 Chevrolet Silverado Custom gives buyers an affordable mix of amenities and value.

The drop in gas prices has helped spur sales of full-size pickup trucks, but Chevy is looking to carve out a niche in the segment – nice, but not too nice – with its new Silverado Custom introduced at the Chicago Auto Show.

“The economic recovery has led to booming sales of high-end pickups like the Silverado High Country,” said Sandor Piszar, marketing director for Chevy Trucks, in a release. “But there are also millions of customers in the heart of the market who want a great looking, well-equipped truck at an affordable price. The Silverado Custom is a truck they can be proud to own and proud to drive.”

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Based on the popular double-cab Silverado LS, the Custom package adds 20-inch aluminum wheels, chrome bumpers, a body-colored top cap above the front bumper, and chrome mirror caps and door handles. It also features four full doors for easier access to the front and rear seats, a 40/20/40 cloth front seat, tilt steering wheel, cruise control, power windows and door locks, and Chevy MyLink with 4G LTE WiFi. (more…)

Chevy Hopes Buyers Will Rally Around New Silverado Rally Editions

Adding spice to a solid work truck.

by on Aug.21, 2014

Chevrolet is looking to jump start Silverado sales with a new Rally edition of the full-size pickup.

A decade back, “urban cowboys” made up a sizable slice of the pickup market. That niche largely vanished as the nation fell back into recession, and though truck sales are bouncing back big right now, the bulk of the buyers need their vehicles for work and chores, rather than to show off in a suburban driveway.

But Chevrolet is hoping to expand the appeal of its big Silverado line with the launch of a new series of Rally Editions that, it promises, will give the truck a “new attitude.” It can use the help. Despite getting rave reviews – and winning the coveted North American Truck of the Year trophy in January, the recently redesigned Chevy Silverado’s sales haven’t gained the same level of momentum as rival products like the Ford F-150 and Fiat Chrysler’s Ram 1500.

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“Silverado won more awards in 2014 than any other pickup,” notes John Fitzpatrick, Silverado senior marketing manager, adding his hope that “The Rally Edition packages will let customers add an aggressive new look to this great all-around performer.” (more…)

Silverado Roll Out On Track

GM focuses on phased transition to 2014 model.

by on May.10, 2013

The transition to the 2014 Chevy Silverado is moving rapidly with new models shipping in a few weeks.

General Motors’ big switch is in full swing as it brings out its new family of Chevrolet pickup trucks.

The GM assembly plant in Silao, Mexico, is already building the 2014 Silverado Crew Cab, and should begin shipping them in next few weeks, GM executives said this week.

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“We’re putting them through some extra quality gates to make sure they’re ready,” said Chris Perry, GM vice president of Chevrolet Marketing, adding the Silverado accounted for 24.3% of Chevrolet’s sales in the U.S. last year.


GM Holds the Line on Trucks

Maker keeps Silverado, Sierra prices at 2013 levels

by on Apr.01, 2013

Pricing for the 2014 Chevrolet Silverado is unchanged from 2013.

Truck buyers in the market for a new Chevrolet Silverado or GMC Sierra got some good news today as General Motors it announced that base prices for the 2014 Chevrolet Silverado and GMC Sierra pickup trucks will remain unchanged from 2013.

In addition to the prices, the fuel-economy ratings and performance figures for truck siblings also stay the same. The manufacturer’s suggested retail price for the new 2014 Silverado regular cab will start at $24,585, and pricing for the regular cab GMC Sierra starts at $25,085. Both include a $995 destination freight charge.

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The price for the 2014 Silverado regular cab, which starts production this summer, will include the more powerful, more efficient EcoTec3 engine, six-speed automatic transmission, a quieter cab with an all-new interior and four-wheel disc brakes with Duralife rotors as well as a new bed with standard box rail protectors.


New Chevy Trailblazer Debuting in Dubai

U.S. launch uncertain.

by on Oct.13, 2011

Chevy offers a tease of the new TrailBlazer SUV.

A familiar name for U.S. motorists, but the Chevrolet TrailBlazer SUV debuting at the upcoming Dubai International Motor Show next month may not make it to American shores.

The midsize sport-utility vehicle shares its underpinnings with the completely redesigned midsized Colorado pickup that Chevy confirmed will be sold in the U.S. – starting early next year as a 2013 model.  But, at least initially, the TrailBlazer based off the truck appears destined to just about anywhere Chevrolet sells SUVs but the States.

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The new model uses a body-on-frame design that was developed by General Motors’ main Latina American product development center, GM do Brasil.  The operation also developed the new Colorado, which launched in Thailand earlier this month.  Thailand will also be the first to start welling the new SUV.