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Posts Tagged ‘Chevy truck news’

Chevy’s Got a Hit With its Centennial Truck Line-up

New line proving popular with customers.

by on Nov.07, 2017

Chevy's Centennial Edition Silverado and Colorado have enjoyed impressive sales since being introduced.

Trucks are hot now as their sales account for a steadily growing share of vehicles sold in the United States.

But the popularity of trucks also runs very deep and is built on very solid foundation, according to Sandor Piszar, Chevrolet Truck marketing and advertising operations.

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Piszar explained during a briefing this week that Chevrolet’s decision to bring out a “Centennial Edition” of its immensely popular pick-up truck has been a runaway success. “We can’t build them fast enough,” he said.  (more…)

Kid Rocks Patriotic Silverado 3500HD for SEMA

by on Nov.04, 2015

Chevrolet and Kid Rock teamed up to design a customized 2016 Silverado 3500HD for the SEMA show in Las Vegas.

General Motors hasn’t let some controversial comments about the Confederate flag from Kid Rock stop it from slapping the star’s name on a special edition of a heavy-duty Silverado on display at the annual SEMA show in Las Vegas.

Kid Rock collaborated with Chevrolet to design a customized 2016 Silverado 3500HD “dually” celebrating freedom and honoring American workers, according to Jim Campbell, GM vice president of performance products, who noted that it isn’t the first time Chevy has used Kid Rock to help advertise a product.

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“We’ve used his music in our ads,” he said, adding that the singer was born and raised in the Detroit suburbs and is considered something of an icon. (more…)

Chevrolet Debuts 2016 Silverado Full-Size Pickup

Best truck battle moves to State Fair of Texas.

by on Sep.24, 2015

Chevrolet is heating up the truck wars again, but this time with a new product: the 2016 Silverado debuted in Texas.

For months now the rivalry between top truck dogs – Ford and Chevy – has been limited to snarky ads about preferences between aluminum and steel. Now there is a new angle: product, as Chevy rolled out its redesigned 2016 Silverado.

The new truck, and its sister pickup, the GMC Sierra, get substantive makeovers for the new model year, and unlike many new model intros, the new vehicles will be available in short order.

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It marks the first real change since 2013 for the full-size offerings from General Motors. The biggest difference in the new model stares you right in the fact as the maker has redesigned the front end of the truck, giving it a brawnier look and feel: a trend among most of the new trucks these days. (more…)

Chevrolet Teases Introduction of New 2016 Silverado

Brand hopes to rides sales momentum built by predecessor.

by on Jul.13, 2015

Chevy is giving folks an early look at the new 2016 Silverado.

New vehicle sales are booming and with the new “norm” of lower gas prices, full-size trucks are storming out of dealer showrooms. While much of the news about new trucks centers on Ford’s new F-150, Chevy’s enjoying a strong year as well and is poised heat up the competition with its rival with a new 2016 Silverado.

Silverado sales are up 14.6% so far this year, compared with Ford F-Series sales being down 2.4% due in large measure to production issues early in the new truck’s run. The brand hopes to continue the run this fall with the introduction of the newly updated 2016 Silverado.

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“The redesigned 2016 Silverado will build on Chevy Trucks’ legacy of dependability. It will feature a more muscular appearance and offer new customer-focused technologies,” said Sandor Piszar, marketing director for Chevy Trucks, in a statement. (more…)

GM Ready to Wrestle for Mid-Size Truck Supremacy

Competitive pricing on Colorado, Canyon hits the mark.

by on Aug.07, 2014

GM announced the prices of its new mid-sized trucks and the GMC Canyon starts at just under $22,000.

If the prices of its new mid-sized trucks are any indication General Motors is ready to stake its claim in the segment. The 2015 Chevrolet Colorado and GMC Canyon carry price tags comparable to rivals such as the Nissan Frontier and Toyota Tacoma.

The Colorado starts at $20,995, including an $895 dealer freight charge, while the GMC Canyon comes in at $21,880, including the destination charge. Under GM’s pricing structure the Canyon is outfitted to command a higher price than the Chevrolet model.

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The current price for the Tacoma, the main rival for the new trucks from Chevrolet and GMC, starts at $18,125 for the regular cab with no rear seat, while prices for a double cab, which more closely resembles the new Chevrolet and GMC offerings, goes on sale later this fall. Pricing for the Frontier kicks off at $20,510, excluding the destination $860 destination charge. However, Tacoma and Frontier typically have a significant amount of cash on the hood to help boost sales. (more…)