The folks at Chevrolet will be busy squeezing in two significant new product updates at the New York Auto Show next month, the maker pulling the wraps off both an all-new version of the aging Impala line, as well as revealing an updated version of the big Chevy Traverse SUV.
The Traverse will reach showrooms for the 2013 model-year, but Chevrolet planners apparently want to build buzz more slowly for the big Impala sedan, which will be designated a 2014 model when it reaches showrooms.
The Impala nameplate is one of the General Motors division’s oldest, first bolting onto a sedan back in 1958. The 2014 reincarnation will be the Impala’s tenth-generation remake – and, Chevy clearly hopes, will help add momentum to a brand that set a global sales record last year, topping 5 million vehicles – dealers around the world selling one new Chevrolet car, truck or crossover, on average, every six seconds.
“The new Impala further strengthens Chevrolet’s passenger car lineup by giving consumers a full-size sedan that balances the desire for distinction with engaging driving dynamics,” said Chris Perry, the vice president of Global Chevrolet Marketing.
The teaser image doesn’t reveal much, though it does hint that Chevy designers opted for a classic luxury cue, with a long and sweeping C-pillar and what appears to be a more coupe-like roofline than the current Impala. It also boasts plenty of chrome trim.