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Chevrolet Inks Deal with Manchester United as it Expands Marketing Efforts Worldwide

“It’s all about efficiencies,” says marketing czar Ewanick.

by on May.31, 2012

"There are no sacred lines in the budget," says GM Marketing Czar Joel Ewanick.

Baseball, hot dogs, apple pie and Chevrolet?  That may have been the automaker’s mantra in the 1950s and ‘60s, but with six of every 10 Chevys now being sold in markets as far afield as Berlin and Beijing more and more of the maker’s marketing effort is focused overseas.

The latest move links Chevrolet with what is generally considered the world’s most popular soccer team – football to most of the world – Manchester United.  The five-year partnership comes only weeks after Chevy’s parent General Motors confirmed it is pulling its ads off the 2013 Super Bowl.

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Calling the tie-up with the British team a “natural synergy,” GM’s global marketing czar Joel Ewanick stressed that “Where they’re strong we want to grow. Where we’re strong they want to grow.”


Marty’s Marketing Minutia – Hype and Hoopla Edition

Autos in Sports, History and Entertainment.

by on Jan.27, 2012

In an unusual twist, a few Super Bowl advertisers are already showing their game spots.

Super Bowl XLVI Hype 3.0

Contrary to popular belief, less is not more, more is more when it comes to carvertisers on the Super Bowl broadcast. Just nine days and counting til kick-off but you’d think it’s already the big game.  Enuf is enfuf already, as the teasers, hype and embellishment continues unabated.  Here’s this week’s update:

Apple and General Motors Ads Dominate NFL Playoff Games

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It’s crunch time. The big, really big winners in NFL Playoffs advertising, according to data from Ace Metrix were: Apple, General Motors (Cadillac), Applebee’s, Nissan, and Google were the most effective advertisers during the past three weekends of playoff football.  As noted in a special MMM this past Monday the three weekends of playoffs are often an interesting test run for advertising during the Super Bowl.