General Motors is slashing the price of its slow-selling Chevrolet Spark battery-electric vehicle in a bid to boost demand.
It’s the latest in a string of price cuts by automakers struggling to build interest in plug-based vehicles, and the announcement comes just days after GM confirmed it will next month shut down production of its Chevy Volt plug-in hybrid due to lack of demand. It will re-launch production with the second-generation Volt that was introduced at the Detroit Auto Show earlier this year.
“Chevrolet is committed to making EV driving more accessible, affordable and fun” Steve Majoros, director of Chevrolet Car and Crossover Marketing, said in a statement. “Spark EV customers will benefit from an impressive blend of technology, capability and low cost of ownership, now at an even more impressive price.”