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GM Gives Sneak Peek at Chevy Spark

Maker takes aim with Chevy’s smallest offering ever.

by on Nov.14, 2011

Chevrolet takes aim at the minicar segment with its new Spark hatchback.

For a company that long ignored the passenger car market – especially the econocar segment –Chevrolet is making a big push with an assortment of offerings that can be described as small, smaller and, with the upcoming launch of the Chevy Spark, smallest.

The new microcar is the tiniest ever to grace the line-up of General Motors’ largest brand.  But the automaker is intent on winning over buyers in a segment that it believes will be growing rapidly in the years ahead.

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The challenge will be to convince buyers that the 2013 Chevrolet Spark is more than just a basic econobox, and that it has the features and styling of better-known competitors like the Honda Fit, Hyundai Accent and Toyota Yaris, and even smaller city cars.

GM will officially unwrap the 2013 Chevy Spark at the L.A. Auto Show later this week.  It will roll into showrooms early next year to flesh out a line-up of small cars that already includes the unexpectedly popular Cruze compact and new Sonic subcompact.


First Look: 2012 Chevrolet Sonic

Making noise in the small car segment.

by on Jan.10, 2011

Chevrolet's Sonic Z-Spec concept isn't likely to get lost in the crowd at the Detroit Auto Show.

Chevrolet is betting it can make some big noise with its new small car, the 2012 Sonic.

The new subcompact is the replacement for the unloved Chevrolet Aveo, a car that seemed almost invisible against the Japanese models dominating the small car segment, such as the Honda Fit and Toyota Yaris.

The name is also new and reflects the fact, according to Mark Reuss, General Motors’ president of North American operations, that even GM executives couldn’t decide how to pronounce Aveo.  So, new car, new name.

Set for its formal debut, later today, at the 2011 Detroit Auto Show, Sonic is part of an assault GM is making on various small car segments, from the Korean-made Spark microcar to the new Cruze compact.