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General Motors Pulls off a Clean Sweep with North American Car, Truck of the Year

Jurors pick Chevrolet Corvette and Chevrolet Silverado

by on Jan.13, 2014

GM pulled off a sweep of the North American Car & Truck of the Year awards with the Corvette Stingray and Chevy Silverado taking the honors.

A year from the day after unveiling its all-new two-seat sports car – and nearly five years after plunging into bankruptcy – General Motors landed a clean sweep of the influential North American Car and Truck of the Year, company officials declaring that the two awards not only justified the bailout of the giant automaker but made it clear to the world that GM is back in the game.

Going into the opening ceremony at this year’s North American International Auto Show it was far from certain who would take the car and truck honors in what was seen by many members of the jury as perhaps the most competitive group of finalists in the 21 years of balloting for North American Car and Truck of the Year.

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But GM scored big with the new Corvette which was coincidentally announced at the Detroit Auto Show on January 13, 2013, while it also landed a win for its new Chevrolet Silverado full-size pickup. (more…)

Recall of 370,000 Pickups Couldn’t Come at Worse Time for GM

Embarrassing setback as Chevy Silverado vies for Car of the Year honors.

by on Jan.11, 2014

What could have been a great week for the Chevy Silverado now has an ominous omen hanging over it.

Just days before it learns whether its 2014 Chevrolet Silverado pickup wins honors as the North American Truck of the Year, General Motors has announced it is recalling 370,000 full-size trucks due to a potential fire hazard.

The safety action covers both the new Chevy Silverado and the near-twin GMC Sierra model, both receiving widespread kudos since being completely redesigned for the 2014 model-year. But the recall could be just one of the problems the new GM pickups will be facing in the coming days.

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According to GM, the recall is required to reprogram engine control software to reduce the risk of overheating exhaust components and eliminate the risk of an engine compartment fire. The Detroit maker reports that there have been eight fires resulting from the problem, “three of which were on customer owned vehicles.”

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Chevy Takes a Load Off With Silverado Cheyenne Concept

Mini mass, maxi performance, suggests Chevy.

by on Nov.04, 2013

Chevy drops some mass with Cheyenne show truck.

They’re big, they’re bad, but do they have to be quite so heavy? That’s a question a lot of folks are asking about full-size pickups, especially in light of the tough new fuel economy standards the auto industry will be facing over the next decade.

Ford is reportedly ready to show what can be done when it reveals the next-generation F-Series early next year, the big truck expected to migrate to an aluminum-intensive platform and body that could reduce mass by as much as 750 pounds or more. And while Chevrolet took a more conventional approach with its new 2014 Silverado, the maker is also looking at ways to put the big truck on a diet.

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Which brings us to the Chevrolet Silverado Cheyenne concept truck that will be making its debut at the SEMA Show in Las Vegas this week.  The prototype makes extensive use of lightweight materials – primarily carbon fiber – to trim 200 pounds off its 4,503-pound production stock mass.

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First Drive: 2014 Chevrolet Silverado 1500

More than first meets the eye.

by on May.20, 2013

The exterior changes to the 2014 Chevrolet Silverado have largely been aimed at improving aerodynamics.

According to some prognosticators, millions of Americans were supposed to be trading in on hybrids, plug-ins and battery cars this year.  The V-8 engine and the full-size pickup were both supposed to be relegated to the automotive scrap heap.

It hasn’t worked out quite as expected.  Battery car sales have barely registered, and though demand for V-8s has certainly fallen, pickups have been rapidly regaining momentum. We’re expecting sales will grow even more substantially in the months ahead as buyers get a look at the new 2014 Chevrolet Silverado 1500.

Keep on Truckin'!

While Chevy’s full-size truck is far from perfect, it is arguably the best pickup General Motors has ever built. The 2014 Silverado does everything you’d expect a truck to do such as pull a trailer, carry a load or traverse rugged trails. But it’s more than just a solid work truck.  The new Chevy Silverado’s cabin is both unexpectedly quiet nicely furnished, while the pickup delivers a firm, poised ride more similar to that of a large, expensive sedan than the classic, rough-riding truck.

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Silverado Roll Out On Track

GM focuses on phased transition to 2014 model.

by on May.10, 2013

The transition to the 2014 Chevy Silverado is moving rapidly with new models shipping in a few weeks.

General Motors’ big switch is in full swing as it brings out its new family of Chevrolet pickup trucks.

The GM assembly plant in Silao, Mexico, is already building the 2014 Silverado Crew Cab, and should begin shipping them in next few weeks, GM executives said this week.

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“We’re putting them through some extra quality gates to make sure they’re ready,” said Chris Perry, GM vice president of Chevrolet Marketing, adding the Silverado accounted for 24.3% of Chevrolet’s sales in the U.S. last year.

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Chevrolet Saddles Up New Silverado

Maker battles Ford, Chrysler for high-priced truck supremacy.

by on May.06, 2013

Chevrolet is staking a new claim in the luxury truck segment with the Silverado High Country.

The Western-themed, high-priced premium truck market dominated by Ford and Chrysler is about to get a new player. Chevrolet is planning a new top-of-the line model pickup truck, the High Country, as its rolls out the new 2014 Silverado lineup.

The 2014 Silverado High Country is designed to compete for buyers, who will to pay for extra features and styling in their pickup trucks, according to Lloyd Biermann, the Silverado marketing manager, who noted that premium pickup trucks now account for about 30% of all light-truck sales.

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Overall, pickup truck sales were up 27% in April.

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GM Holds the Line on Trucks

Maker keeps Silverado, Sierra prices at 2013 levels

by on Apr.01, 2013

Pricing for the 2014 Chevrolet Silverado is unchanged from 2013.

Truck buyers in the market for a new Chevrolet Silverado or GMC Sierra got some good news today as General Motors it announced that base prices for the 2014 Chevrolet Silverado and GMC Sierra pickup trucks will remain unchanged from 2013.

In addition to the prices, the fuel-economy ratings and performance figures for truck siblings also stay the same. The manufacturer’s suggested retail price for the new 2014 Silverado regular cab will start at $24,585, and pricing for the regular cab GMC Sierra starts at $25,085. Both include a $995 destination freight charge.

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The price for the 2014 Silverado regular cab, which starts production this summer, will include the more powerful, more efficient EcoTec3 engine, six-speed automatic transmission, a quieter cab with an all-new interior and four-wheel disc brakes with Duralife rotors as well as a new bed with standard box rail protectors.

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GM Reveals New 2014 Chevrolet Silverado and GMC Sierra Pickups

New trucks aim to ride on U.S. economic recovery.

by on Dec.13, 2012

The completely redesigned 2014 Chevrolet Silverado makes its pyrotechnic debut.

Timing is everything, goes the old adage, and General Motors is betting that proves true as it gives the world a first look at its new 2014 Chevrolet Silverado and GMC Sierra full-size pickups.

Time has been working against the industry giant in recent months, sales sliding precipitously for the outgoing models – the oldest of the domestic full-size trucks.  But with signs of an improving economy further buoyed by the latest housing data, GM officials are confident the new Chevy Silverado and GMC Sierra models will hit the street at a perfect time to ride that rebound.

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“There is nothing more core to our business than trucks,” noted Mark Reuss, president of GM’s U.S. operations, during a preview of the two trucks at a movie soundstage in the Detroit suburbs. “And we think we’re timing this very well.”

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Chevy to Reveal 2014 Silverado in Mid-December

Critical debut for GM’s big brand.

by on Oct.22, 2012

Chevy won't wait for the Detroit Auto Show to give the world its first look at the 2014 Silverado.

Deck the halls with full-size pickups? The long-awaited Chevrolet Silverado will finally make its debut in mid-December, Chevy hoping to get some extra ink ahead of the first official public viewing at the Detroit Auto Show a month later. Unfortunately, for those who’d like one of the big trucks for Christmas they’ll have to put it on next year’s wish list.

The maker isn’t saying much about the new truck beyond promising a “bold exterior design” with “features such as jewel-like project beam headlamps,” but it recently took the unusual step of releasing its own “spy shot” of a camouflaged 2014 Silverado.

Keep on Truckin'!

That and the pre-auto show unveiling underscore the significance of the upcoming update to General Motors’ most popular full-size pickup.  (A separate update of the GMC Sierra will be coming, as well.)

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Chevy, Ford Stage the Real Super Bowl Battle

GM brand refuses to back down on controversial claims.

by on Feb.06, 2012

Chevy's Super Bowl ad has triggered a fight with Ford.

It’s not quite the end of the world, but Chevrolet’s post-apocalyptic ad that aired during Super Bowl XLVI has touched off a fight with nearly as much tension as the battle between the NY Giants and New England Patriots.

The Chevy spot – titled “2012” in a clear reference to the supposed Mayan doomsday many fear will strike this year — featured a Silverado crawling out of the ruins of a once-great city.  When he finally hooks up with his buddies, the driver notices one is missing – the friend who drove a Ford.

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The spot emphasizes the subject of durability, one of the characters declaring that missing driver “Dave didn’t drive the longest-lasting most dependable truck on the road. Dave drove a Ford.”

Ford tried to get Chevy to drop the ad before it aired, then turned to NBC to block the broadcast.  But the General Motors division cited statistics from R.L. Polk which show that Silverados remain on the road longer than any other truck.

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