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Chevy Draws High Performance Red Line

Brand bringing back performance line to boost aftermarket sales.

by on Oct.22, 2015

Chevrolet is bringing back its Red Line performance parts line to help boost aftermarket sales.

General Motors is bringing back the “Red Line” moniker for trial run during the annual SEMA show in Las Vegas.

The name will be used for a series of concept vehicles from Chevrolet specially outfitted with performance parts, special badges and accessories just for the SEMA, which annually draws more than 120,000 visitors annually to the Las Vegas Convention Center.

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The objective is to see if the idea of Red Line series of Chevrolet cars, trucks and utility vehicles could be commercialized, according to Jim Campbell, GM vice president of performance vehicles and motorsports. (more…)

American Motorists Big on Customization

SEMA Show wraps up – but aftermarket hits record sales.

by on Nov.11, 2013

If there's something you can do with a vehicle, you'll likely find the parts and accessories at SEMA.

Whether you were looking for a high-performance crate engine, off-road tires or something as goofy as “eyelashes” to attach to attach to your car’s headlights, there was seemingly something for everyone wandering through the sprawling Las Vegas Convention Center during the course of the last week.

It was all part of what has come to be known as the SEMA Show, the annual gathering of the Specialty Equipment Marketers Association. The largest trade group for automotive aftermarket suppliers says it’s on track to report close to $32 billion in sales this year, reflected by the record turnout of more than 2,500 vendors and many as 150,000 visitors to this year’s event.

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“Anything you can put on a car or fix a car with, they have it at the SEMA Show,” gaped Chris Perry, the general manager of Chevrolet.

The largest of the General Motors divisions staked out a major presence of its own at SEMA, with dozens of production models and concept vehicles – ranging from a high-performance version of the Spark EV to two special edition Corvettes – on display.

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Chevrolet Rolls Out Performance Concepts for SEMA

Performance concepts charge into annual aftermarket show.

by on Nov.05, 2013

NASCAR's Jeff Gordon helps kick off the 2013 SEMA Show by unveiling his new Chevrolet SS concept.

With the SEMA Show set to open its doors in Las Vegas, automakers are rolling out a wide range of concepts – and even a few production vehicles.  Chevrolet has been trickling out previews of some of the special models it will have on display at the Las Vegas Convention Center, and now says it will reveal nine special performance models, in all.

We already offered a close-up of one of these, the Chevrolet Silverado Cheyenne Concept, a special, lightweight version of the full-size 2014 pickup that gets the added benefit of a new 6.2-liter V-8. But the Cheyenne will have some competition drawing crowds to the Chevy stand from an assortment of other models, including the COPO Camaro, the Suburban Half-Pipe Concept, and even the Brad Paisley Signature Silverado bearing the country store’s logo – and whopping 22-inch wheels.

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For those unfamiliar with the SEMA Show, it’s the annual aftermarket extravaganza put on by the Specialty Equipment Marketers Association, and manufacturers like Chevrolet have turned it into a showcase not only for the brand but the huge array of accessories that can transform a mundane sedan or pickup into a unique expression of a buyer’s personality.

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Hot Wheels Chevy Camaro is no Toy

Life-size Hot Wheels-edition pony car debuting at SEMA.

by on Oct.29, 2012

Chevy returns Mattel's favor as it puts the Hot Wheels name on a special edition of the 2013 Camaro.

Chevrolet and Mattel have had a long and prosperous relationship. The toy company has been producing matchbox-sized replicas of the pony car since 1968, a year after the real Chevy Camaro first landed in showrooms.

At the upcoming SEMA Show in Las Vegas, the automaker plans to return the favor, introducing the first production version of the Chevrolet Camaro to bear a Hot Wheels badge.

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Chevy has used the Hot Wheels theme for several years at its SEMA stand, last year positioning a bright yellow version of the Camaro at the base of a life-size track.  But now the maker plans to actually add a Hot Wheels edition to the line-up.  It will come as a $6,995 upgrade on both the 2013 Chevrolet Camaro and Camaro Convertible, sales scheduled to begin early next year.

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Chevrolet Has Big Plans for its Small Cars at SEMA

Spark, Sonic and Cruze concepts get performance makeovers.

by on Oct.22, 2012

The Chevy Cruze Upscale is one of an assortment of small car concepts the maker will unveil at SEMA.

For the first time in years, Chevrolet’s small cars are getting some traction and General Motors’s largest brand hopes to gain even more attention with an assortment of new concept cars based on its Spark, Sonic and Cruze models that will make their debut at the annual SEMA Show in Las Vegas later this week.

“With Chevy’s new small cars attracting young buyers with a taste for customization, Spark, Sonic and Cruze are the perfect canvasses to express their personalities,” said Chris Perry, vice president of Chevrolet marketing. “The content, colors and performance of each concept is being evaluated for possible production as Chevrolet continues to seek new ways to give customers more choices.”

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The small-car concept vehicles demonstrate a range of performance-based styling expressions, including the first application of Chevrolet’s Z-Spec treatment for Spark with family traits, such as the mesh grille inserts and graphic accents. The Z-Spec concept demonstrates a cohesive design with a family of factory-engineered accessories and the best of the aftermarket under a single theme.

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First Look: Chevrolet Hot Wheels Camaro Concept

Maker also reveals a dozen Sonic concepts at SEMA Show.

by on Nov.01, 2011

You can order the Hot Wheels model but will have to wait to see if Chevy produces the full siza Camaro Hot Wheels Concept.

If you’re looking for one of the hottest collectible Chevrolets you might put in a bid on a ’68 Custom Camaro produced by Mattel — one of the original 16 diecast models produced for the toy maker’s perennially popular Hot Wheels collection.

The two companies are teaming up again this year, but the car they’ve come up with for the annual SEMA Show, in Las Vegas, is a full-sized Camaro painted in an eye-popping metallic green.  Dubbed the Chevy Hot Wheels Camaro Concept, it’s currently a one-off for the annual automotive extravaganza, though officials hinted they could find a place for it in the growing Camaro line-up.

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Chevy is 0ut in force this week at SEMA, a show that fills the sprawling Las Vegas Convention Center and attracts some of the nation’s best and most creative carmakers and car tuners, as well as producers of aftermarket parts running from the mundane to the awe-inspiring.

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Chevrolet Reveals SEMA Small Car Pair

Chevy downsizes for annual aftermarket show.

by on Oct.25, 2011

One of several Chevrolet Sonic Z-Spec concepts that will be revealed at the upcoming SEMA Show.

The annual aftermarket extravaganza commonly known as the SEMA Show is typically an orgy of muscle, makers like Chevrolet and Ford revealing tricked-out Camaros and Mustangs making astronomical amounts of horsepower and torque.

Not so this year.  True, you’ll still find plenty of hot rods and muscle cars on display but there’s a surprising emphasis on smaller, more mundane products designed to show they aren’t the stone ponies of decades past.  So, Chevrolet will be showing up at the Las Vegas Convention Center with a pair of downsized offerings that could cast a much more favorable light on the new Sonic and Cruze models.

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“The heritage of Chevrolet cars like the Corvette and Camaro is being expressed in smaller packages for the next generation,” said Chris Perry, vice president, global marketing and strategy for Chevrolet. “The Sonic and Cruze concepts demonstrate that performance comes in all shapes, sizes and displacements at Chevrolet.”

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