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Chevrolet Delivers 10th Consecutive Quarter of Record Global Sales

But Europe continues to drag down Chevy, GM.

by on Apr.16, 2013

The 2013 Chevrolet Malibu has been one of the bowtie brand's few recent disappointments.

Generating almost exactly half of its parent’s worldwide total, Chevrolet posted sales of 1.18 million vehicles during the first quarter of 2013, its 10th consecutive quarterly record – despite the continuing slide of the European automotive market.

General Motors itself saw sales jump 3.6% for the quarter, to 2.36 million worldwide. The industry overall grew just 1.5% year-over-year. That allowed GM to boost its global market share to 11.4%, up from 11.2% during the first quarter of 2012.

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Since its emergence from bankruptcy in 2009, GM has put increasing focus on Chevrolet as a worldwide, rather than American, brand and the latest numbers underscore that transition. U.S. motorists purchased 469,000 vehicles wearing the bowtie badge during the first quarter, or just under 40% of the global Chevy total.

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Chevrolet Sets Global Sales Record

But market share still takes a tumble.

by on Jan.14, 2013

The 2014 Chevrolet Silverado at its December debut.

It’s often a matter of perspective, certainly so when it comes to Chevrolet’s 2012 global sales. The maker set an all-time record – but that still wasn’t enough to prevent another slide in its market share, General Motors’ largest brand confirmed today.

Chevy sales totaled an all-time high of 4.95 million last year, up 2.9%, with the brand gaining volume in a number of key markets including China and Europe, as well as the United States.  The home market accounted for 1.85 million of those vehicles – meaning the brand that has traditionally billed itself as an American icon actually generated more than 60% of its volume abroad, much of that in emerging markets.

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Brazil was Chevrolet’s largest source of sales outside the States, at 643,00 last year, followed close behind by China, at 627,000.  Russia was a distant fourth, at 205,000, followed by Mexico, where Chevy rang up 179,000 sales.

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GM Sets Positive Tone, Sales Gaining 8% for July

But overall July sales likely to be less positive as other makers weigh in.

by on Aug.02, 2011

Chevrolet Cruze may grab another month as America's best-selling passenger car.

General Motors Co. sales for July rose by 8% when compared to year-earlier sales, setting a positive tone for a month that is still expected to underscore the weakness of the overall American economy.

Retail sales for GM’s brands rose 6% for the month compared to a year ago levels – but they were just  1% higher than June’s generally anemic numbers.

“Sales of our fuel-efficient cars like the Chevrolet Cruze and our crossovers remain strong, and we’re now also seeing the seasonal lift in full-size pickups that we expected,” said Don Johnson, vice president, U.S. Sales Operations.

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The U.S. auto sector has several significant headwinds in the past several months, sales slowing markedly as warmer weather approached, a sharp contrast to the surge normally seen during the so-called “spring buying season.”  Preliminary projections from J.D. Power and Associates anticipate July will still see overall U.S. demand come in at under 13 million – on an annualized basis – for the third month in a row.

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Chevy Sets 100-Year Sales Record

Maker moves 2.35 million vehicles in first-half 2011.

by on Jul.20, 2011

Chevy sets an all-time sales record.

Bankruptcy be damned, it seems.  Almost exactly two years after its parent, General Motors, emerged from Chapter 11 Chevrolet says it set an all-time record with sales for the first half of 2011 reaching 2.35 million.

Of course, when it was founded, a century ago, Chevy wasn’t moving metal in 120 different countries.  The new record – which tops the previous peak by a solid 286,499 cars, trucks and crossovers – was buoyed by all-time bests in a number of those markets, including Brazil, China, France and South Africa.

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Here in the U.S., meanwhile, Chevrolet sales are up 16% for the January-June period, the lead GM division posting nine consecutive months of year-over-year sales gains.

“We will continue to work at bringing new customers to the Chevy family – no matter where they live,” proclaimed GM’s global marketing czar, Joel Ewanick, in a company announcement.

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Chevy Hits Sales Record – As it Goes Global

The classic “American” car brand increasingly dependent on overseas markets.

by on Apr.18, 2011

The launch of the new Chevy Malibu is a critical step in transforming the marque into a truly global brand.

It’s been a busy year for Chevrolet – General Motor’s largest brand selling an all-time record 1.1 million vehicles during the first quarter of 2011.

But anyone who still thinks of Chevy as the quintessential American brand, once celebrated with ad slogans that told buyers to “See the USA in your Chevrolet,” might be in for a sobering reappraisal.  The brand’s 15% sales gain during the first quarter was largely driven by its increasing presence around the world.

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“It’s not an American brand anymore,” suggests Dave Sullivan, automotive analyst with AutoPacific, Inc.  “GM has realized that the pie in the U.S. – and the piece Chevy could expect – was too small and they’d have to look elsewhere.”

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As Goes Cruze, So Goes Chevrolet – And GM

"As important a launch as we've ever had."

by on Aug.02, 2010

It will be no easy Cruze for Chevrolet to regain its once-dominant market position.

Already a year late to market, Chevrolet has a lot riding on its new Cruze sedan, the much-needed replacement for its dated Cobalt model.

A year after it emerged from Chapter 11 protection, General Motors is struggling to stabilize its market share, even though it now has half the number of brands to compete with in North America after abandoning Saab, Saturn, Hummer and Pontiac as part of its court-ordered reorganization.  That means the maker can no longer pick and choose the segments it competes in.  It has to take on rivals like Toyota at every opportunity.

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“This is as important a launch as we’ve ever had at Chevrolet,” says Alan Batey, Vice President – Chevrolet Sales and Service.

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