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First Look: 2012 Chevrolet Colorado

Thai debut spices up introduction of new compact pickup.

by on Oct.05, 2011

The all-new Chevrolet Colorado makes its debut in Thailand before an upcoming U.S. launch.

When General Motors launches an all-new version of the Chevrolet Colorado in the months ahead it will be bucking conventional wisdom that says small pickups have fallen out of favor with American buyers.

That helps explain why GM took the wraps off the Chevy Colorado in Thailand, a market where demand is still straining manufacturers’ production capacity.  A prototype of the small truck was first unveiled at the Bangkok Motor Show last March.

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“This is a vehicle built tough for the people of Thailand, by the people of Thailand,” proclaimed GM Thailand President Martin Apfel, noting that the Asian nation will be just the first market for what he described as “GM’s most significant play in the midsize pickup truck market ever.”

Those in the States who have been eyeing the Colorado don’t need to worry.  It will make its way here in a hurry, with a preview scheduled for next month’s Los Angeles Auto Show.

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Don’t Expect Chinese Market to Slow, Warns GM’s Shanghai Chief

Annual sales could double in the mid-term, says Kevin Wale.

by on Jan.13, 2010

GM hopes the new Chevrolet Sail will keep sales booming in China, the world's largest market.

China has a way of delivering some surprises.  Just ask former General Motors Chairman Jack Smith.

It was just over a decade ago when he announced plans to form a joint venture with the local maker, Shanghai Automotive Industry Consortium, and open an assembly plant.  In a land known as “the bicycle kingdom,” the landscape was “littered with casualties,” warned one major newspaper.  It shouldn’t have bothered.

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Last year, Chinese auto sales surged to 13.5 million, soaring past the U.S. to become the world’s largest national market.  And GM went along for the ride, its own sales rocketing from just 32,000 when it opened its first showrooms, in 1999, to 1.83 million, last year.  That makes China the maker’s second-largest market, “by a considerably wide margin,” said Kevin Wale, president of GM China Group.

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