General Motors plans to offer two separate versions of the big Chevrolet Impala, both the 2014 remake of the full-size sedan as well as the old model that it was intended to replace.
The previous-generation Chevrolet Impala will remain in production indefinitely and will be aimed strictly at the fleet market while the all-new 2014 will focused on the retail market where Chevy hopes to pick up market share, GM officials said.
Less than one third of the old Impala have been going into consumers’ hands, something that the maker hopes to change with the 2014 model, according to Chris Perry, Chevrolet vice president of marketing. “It’s 30 percent retail, 70 percent fleet right now. We’re going to flip that with the new car,” he said.