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Chevrolet Saddles Up New Silverado

Maker battles Ford, Chrysler for high-priced truck supremacy.

by on May.06, 2013

Chevrolet is staking a new claim in the luxury truck segment with the Silverado High Country.

The Western-themed, high-priced premium truck market dominated by Ford and Chrysler is about to get a new player. Chevrolet is planning a new top-of-the line model pickup truck, the High Country, as its rolls out the new 2014 Silverado lineup.

The 2014 Silverado High Country is designed to compete for buyers, who will to pay for extra features and styling in their pickup trucks, according to Lloyd Biermann, the Silverado marketing manager, who noted that premium pickup trucks now account for about 30% of all light-truck sales.

News from a Source You Can Trust!

Overall, pickup truck sales were up 27% in April.

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Chevy to Reveal 2014 Silverado in Mid-December

Critical debut for GM’s big brand.

by on Oct.22, 2012

Chevy won't wait for the Detroit Auto Show to give the world its first look at the 2014 Silverado.

Deck the halls with full-size pickups? The long-awaited Chevrolet Silverado will finally make its debut in mid-December, Chevy hoping to get some extra ink ahead of the first official public viewing at the Detroit Auto Show a month later. Unfortunately, for those who’d like one of the big trucks for Christmas they’ll have to put it on next year’s wish list.

The maker isn’t saying much about the new truck beyond promising a “bold exterior design” with “features such as jewel-like project beam headlamps,” but it recently took the unusual step of releasing its own “spy shot” of a camouflaged 2014 Silverado.

Keep on Truckin'!

That and the pre-auto show unveiling underscore the significance of the upcoming update to General Motors’ most popular full-size pickup.  (A separate update of the GMC Sierra will be coming, as well.)

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GM Readying Next-Generation Pickups

Flint plant investment a critical first step.

by on Jul.19, 2011

GM will invest $328 million in the Flint truck plant to prepare for the next-generation of pickups, such as this Chevy Silverado HD.

General Motors is moving ahead with plans for its next-generation pickup trucks by investing $328 million at its sprawling truck assembly plant in Flint. GM officials said quite distinctly that the money will go to the updated, full-frame pick-ups but declined to say when exactly it would reach the company’s show rooms.

“This investment will allow us to continue building award-winning full-size pickups that offer better fuel efficiency than ever before without sacrificing features and functionality,” said Cathy Clegg, GM vice president of labor relations.

“We remain committed to providing customers the utility and capability of our world-class, full-size pickups,” she added.

Arresting News!

GM didn’t say when the new trucks, which are expected to provide significantly better fuel economy, will be available in showrooms. But our frequent contributor, Mike Levine, of PickupTrucks.com, advises us the pickups are likely to begin moving down the assembly line by April 2013, and will be sold as 2014 models.

The large SUVs sharing those platforms, such as the Chevrolet Suburban,  will begin production, according to Levine, by October.

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