The Chevrolet Malibu got a Shanghai send-off, this week, marking a significant shift in strategy for not just that most American of mid-size sedans but for the Chevy brand itself.
The top-selling passenger car for the largest General Motors division, the Malibu will undergo a significant update for 2013, just three years after it was named North American Car of the Year.
The new version of the sedan will borrow some key styling cues from the wildly popular Chevrolet Camaro, including a more sculpted, coke bottle-style shape, while the interior will be larger and significantly more refined, more in line with cabin benchmark Audi. Meanwhile, the 2013 Chevrolet Malibu will deliver improved fuel economy, company officials noted.
But one of the most significant changes has nothing to do with the features or content of the 2013 sedan. The outgoing Malibu is sold in just 20 countries, mostly in various parts of the Americas, North and South. Going forward, it will be offered in more than 100 national markets, reflecting the ongoing transformation of Chevrolet into a global, rather than U.S.-defined brand.