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Chevy Does Emergency “Refresh” to Bolster Lagging Malibu Sales

Sedan will get more rear seat space, new center console and updates to the powertrain line-up.

by on May.31, 2013

Chevy does a quick update on Malibu.

General Motors has revealed an updated version of its 4-door Chevrolet Malibu, an unexpectedly rapid “refresh” of the midsize sedan that reflects the less than stellar reception it has received since its introduction last year.

Due to market this coming autumn, the 2014 will feature modest exterior updates and a number of more substantial changes to the interior – all reflecting feedback Chevy has received both from those who’ve bought the Malibu and from potential buyers that turned to the maker’s competitors, said Mark Reuss, president of GM’s North American operations.

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Though the current version of the Malibu has been on the market for barely a year, development “was done before we went through bankruptcy,” Reuss noted during a conversation with reporters.  The vehicle reflects the way things by GM’s old management team, he added, and “was not aggressive enough.”


First Drive: 2013 Chevrolet Malibu Eco

GM’s midsize gets a mild hybrid mileage boost.

by on Dec.19, 2011

Chevrolet will got to market first with the new 2013 Malibu Eco model.

There was a time, not all that many years ago, when General Motors owned the American midsize market.  But a procession of poorly designed and executed products all but ensured that the Japanese would take command – products like the Honda Accord and Toyota Camry today dominating the critical market segment.

The General began to signal its intent to regain its once-lofty position with the launch of an all-new Chevrolet Malibu in 2008 – the domestic sedan going on to win kudos as North American Car of the Year.  Now, Chevy hopes to ramp things up a couple more notches with the launch of the next-generation Malibu.

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We headed to Austin, Texas to spend some time in the new midsize sedan – or, more precisely, in the 2013 Chevrolet Malibu Eco.  That’s the “mild” hybrid version that will be coming to market in the coming months, with the mainstream version to follow some months later once its all-new 4-cylinder engine is ready for production.


The Answer, Says Chevy, is Blowin’ in the Wind

Maker uses aerodynamics to boost mileage on 2013 Malibu.

by on Sep.01, 2011

A 2013 Chevy Malibu prototype sits in the business end of the GM wind tunnel, the massive blades able to blast wind at speeds up to 138 mph.

The smokescreen flows smoothly up and over the hood, the stream arcing gracefully over the roof.  But, when it hits the mirror it shatters into eddys and curls.  Who knew something so small could cause so much trouble.

Actually, it’s something John Cafaro was well aware when he set to work on the 2013 Chevrolet Malibu.  It’s often the most subtle details that can cause the most serious problems when it comes to designing a car that cuts through the wind like a knife.

Aerodynamics have played a critical role in aircraft development almost since the Wright Brothers’ Flyer first took to the air.  But it would be decades before automotive stylists truly understood the role the concept could play in their designs – helping improve performance and vehicle stability while also yielding significant improvements in fuel economy.

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Today, however, any good designer “has aerodynamic solutions in mind” the moment they begin work on a new project, explains Cafaro, the veteran GM designer, as he leads a tour of the automaker’s mammoth wind tunnel at its sprawling technical center in the Detroit suburb of Warren, Michigan.