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Ewanick Gone, GM Plods Ahead on Manchester United Partnership

Chevy's name goes on ManUnited jerseys in 2014.

by on Jul.30, 2012

Chevy expands its ties to Manchester United, arguably the world's most popular soccer team.

Just a day after GM’s global marketing chief Joel Ewanick was ousted – according to numerous reports due to issues related to the maker’s mega-million-dollar deal with Manchester United – the automaker has taken a further step to cement its relationship with the soccer world’s most popular team.

GM’s Chevrolet brand will displace insurer Aon and have its logo plastered all over the Manchester’s familiar red player’s jerseys.  Chevy will be only the fifth corporate sponsor in the team’s 134-year history.

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When the basic sponsorship deal was first announced, in late May, GM notably hadn’t inked rights to plastic its Chevy brand on the high-profile uniforms but Ewanick insisted the partnership was still a great play considering the British team generates nearly as many eyeballs watching its regular season games as watch the season-ending U.S. Super Bowl.

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