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Chevy Hits Sales Record – As it Goes Global

The classic “American” car brand increasingly dependent on overseas markets.

by on Apr.18, 2011

The launch of the new Chevy Malibu is a critical step in transforming the marque into a truly global brand.

It’s been a busy year for Chevrolet – General Motor’s largest brand selling an all-time record 1.1 million vehicles during the first quarter of 2011.

But anyone who still thinks of Chevy as the quintessential American brand, once celebrated with ad slogans that told buyers to “See the USA in your Chevrolet,” might be in for a sobering reappraisal.  The brand’s 15% sales gain during the first quarter was largely driven by its increasing presence around the world.

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“It’s not an American brand anymore,” suggests Dave Sullivan, automotive analyst with AutoPacific, Inc.  “GM has realized that the pie in the U.S. – and the piece Chevy could expect – was too small and they’d have to look elsewhere.”