The annual aftermarket extravaganza commonly known as the SEMA Show is typically an orgy of muscle, makers like Chevrolet and Ford revealing tricked-out Camaros and Mustangs making astronomical amounts of horsepower and torque.
Not so this year. True, you’ll still find plenty of hot rods and muscle cars on display but there’s a surprising emphasis on smaller, more mundane products designed to show they aren’t the stone ponies of decades past. So, Chevrolet will be showing up at the Las Vegas Convention Center with a pair of downsized offerings that could cast a much more favorable light on the new Sonic and Cruze models.
“The heritage of Chevrolet cars like the Corvette and Camaro is being expressed in smaller packages for the next generation,” said Chris Perry, vice president, global marketing and strategy for Chevrolet. “The Sonic and Cruze concepts demonstrate that performance comes in all shapes, sizes and displacements at Chevrolet.”