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Chevy Aiming To Top 1 Million In Europe

An American in Paris?

by on Oct.06, 2010

The Chevrolet Orlando is one of four new models the brand is launching at the Paris Motor Show.

It takes a bit of an effort to find for potential French buyers to find the Orlando crossover, one of four  new models wearing the Chevrolet badge debuting at this year’s Paris Motor Show.  Orlando and the rest are hidden in Hall 5, a good walk from the main pavilion where more mainstream brands, notably including the French domestics, Renault, Peugeot and Citroen, are on display.

Nonetheless, there’s been a steady stream of show-goers making the trek, underscoring Chevy’s surprising performance since it launched as a serious brand in the European market less than a decade ago.

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And it is encouraging the General Motors division to set its sights high.  By mid-decade, say company officials, they hope to more than double volume to over 1 million annually in Europe.

“Paris 2010 is a once-in-a-lifetime show for Chevrolet with four world premieres,” said Wayne Brannon, President and Managing Director of Chevrolet Europe, as the maker quickly rolled out the Orlando, Aveo, Captiva and Cruze hatchback during its brief, 15-minute press preview.

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GM Nixes Cruze Hatchback for U.S. Market

European 5-door to debut at Paris Motor Show.

by on Sep.08, 2010

Production of the Chevrolet Cruze sedan is underway, but don't expect to see this hatchback version in the U.S. anytime soon.

General Motors has nixed plans to bring the hatchback version of the new 2011 Chevrolet Cruze to the U.S. market.

GM officially launched production of the North American version of the Cruze at its big assembly complex in Lordstown, Ohio, Wednesday, to the applause of union officials and local political dignitaries – and the thousands of workers who, barely a year ago, were left wondering if they’d even have a job.

“We have been working hard toward this goal for the past two years,” said UAW Local 1112 President Jim Graham. “We have a premium small car that we are proud to build and eager to get into the dealerships.”

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The first Cruze sedans built at Lordstown will arrive in dealerships next week and GM has a lot riding on the car, which many analysts believe could give the automaker a leg up on the imports that have normally dominated the compact segment, notably the Toyota Corolla and Honda Civic.

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