It takes a bit of an effort to find for potential French buyers to find the Orlando crossover, one of four new models wearing the Chevrolet badge debuting at this year’s Paris Motor Show. Orlando and the rest are hidden in Hall 5, a good walk from the main pavilion where more mainstream brands, notably including the French domestics, Renault, Peugeot and Citroen, are on display.
Nonetheless, there’s been a steady stream of show-goers making the trek, underscoring Chevy’s surprising performance since it launched as a serious brand in the European market less than a decade ago.
And it is encouraging the General Motors division to set its sights high. By mid-decade, say company officials, they hope to more than double volume to over 1 million annually in Europe.
“Paris 2010 is a once-in-a-lifetime show for Chevrolet with four world premieres,” said Wayne Brannon, President and Managing Director of Chevrolet Europe, as the maker quickly rolled out the Orlando, Aveo, Captiva and Cruze hatchback during its brief, 15-minute press preview.