Detroit Bureau on Twitter

Posts Tagged ‘chevy colorado’

Ram Boss Says Room for Two in Midsize Truck Line-Up

Jeep Wrangler-based option already in the works.

by on Mar.31, 2016

Are Fiat Chrysler officials considering adding a second midsize pickup to its line-up for the Ram brand?

Fiat Chrysler wouldn’t be the first automaker ever to change course.

After months of denying it has any interest in returning to the midsize truck segment that is expanding like wildfire an FCA official hinted at the possibility of not one offering but two.

Truck News!

“I think there’s opportunity there in the US if you look at what’s happened in the mid-size segment here – significant growth last year,” Jeep and Ram boss Mike Manley told the Detroit News. (more…)

Chevy Pulls a Two-Fer, Takes Motor Trend Awards with New Camaro, Colorado Models

Two surprise winners in a crowd full of competitors.

by on Nov.17, 2015

Chevy has scored a string of victories with the Camaro since it was brought back in 2009.

Chevrolet pulled off a double upset, taking both car and truck-of-the-year honors from Motor Trend magazine with its Camaro muscle car and Chevrolet Colorado pickup.

The twin endorsement by the widely quoted magazine means Chevrolet bested such serious competitors as Honda, whose  all-new Civic was seen by many as a Car-of-the-Year shoe-in, while the new Nissan Titan and the refreshed Toyota Tacoma were strong contenders for the Truck-of-the-Year title.

Subscribe to a Winner!

“I couldn’t be more proud of this team that delivered the Camaro,” said Mark Reuss, the head of global product development for General Motors, as he accepted one of the two awards during the first-ever televised version of the Motor Trend awards.


Chevy Trucks Into Chicago with Colorado GearOn Edition

“Adventure without compromise.”

by on Feb.10, 2015

Chevy rolls out a special version of the new Colorado aimed at rugged outdoors types.

For those who want a compact track with the sort of rugged capabilities normally associated with full-size models, Chevrolet plans to roll out the Colorado GearOn Edition at the Chicago Auto Show later this week.

The launch of the Chevrolet Colorado late last year marked the maker’s return to the midsize truck market and has scored at least an initial hit with U.S. buyers looking for something fresh in a segment that hasn’t seen much change in recent decades. Chevy planners have promised they’ll offer a variety of updates over the next few years to target unique niches, starting with the GearOn Edition.

Your Auto Show News Source!

“Chevrolet Colorado answers the call for customers who have passions of all types and the GearOn accessory system enables them to bring more adventure wherever they go,” said Tony Johnson, Colorado marketing manager. “And with Colorado offering segment-leading efficiency and capabilities, it’s a combination that maximizes adventure without compromise.”


Chevy Colorado Nabs Motor Trend Truck Honors

Midsize model tops Ford’s new F-150.

by on Dec.03, 2014

The 2015 Chevy Colorado wins a big endorsement from Motor Trend with its annual Truck trophy.

In something of a surprise, Chevrolet’s new midsize Colorado pickup truck outgunned the favored Ford F-150 to nab top honors as Motor Trend Truck of the Year.

The decision was a vindication for General Motors which is betting heavily on a revival of the once wildly popular midsize truck segment despite a huge fall-off in demand over the last two decades. GM itself walked away from the segment earlier in the decade before returning with two much more modern offerings, the Chevy Colorado and the near-twin GMC Canyon.

Keep on Truckin'!

“Colorado is a smart, capable, and refreshingly honest truck that makes a strong value and efficiency statement,” declared Motor Trend Editor-in-Chief Ed Loh. “It’s perfectly sized and suited for the needs of many of today’s truck users.”


GM Boosts Production as Sales Surge for Midsize Colorado, Canyon Pickups

Maker will add 3rd shift, 750 jobs at Missouri plant.

by on Sep.16, 2014

Chevrolet will offer both a fuel-efficient I-4 engine and a more powerful V-6, with a diesel coming a year later.

With sales exceeding initially cautious expectations, General Motors plans to sharply boost production of its new Chevrolet Colorado and GMC Canyon pickups.

GM will add a third shift at the plant in Wentzville, Missouri that produces the two midsize trucks. That move will create another 750 jobs at the factory, which also produces the Chevy Express and GMC Savanna full-size vans. GM had previously invested $513 million at the Wentzville plant to handle the addition of the new pickups, creating 1,315 jobs in the process.

Keep on Truckin'!

The maker has taken an unusually large number of early orders for the Colorado and Canyon models, it says, about 30,000 so far. There had been plenty of concern that GM might miss the mark with the two trucks considering the decline in the midsize segment over the last two decades.


GMC Canyon Aims to Draw Buyers Back to Midsize Pickups

If GMC builds it, will they come?

by on Jan.12, 2014

The 2015 GMC Canyon makes its world debut in Detroit. The midsize pickup truck delivers 193 horsepower.

To paraphrase the familiar quote from the film, “Field of Dreams,” if General Motors builds it, will they come?  Midsize pickups, that is.  And with the launch of the 2015 GMC Canyon at the North American International Auto Show, the Detroit maker is bucking a trend that’s seen this once wildly popular market segment dwindle to little more than an insignificant niche.

Over the last couple years, both of GM’s cross-town competitors have abandoned the midsize pickup segment leaving only Toyota and Nissan to carve up the relatively few remaining buyers.  Back in the 1970s, midsize trucks actually outsold full-size models, and sales still were in the million range in the ‘90s. But in 2013, demand dipped to a mere 227,000.

Subscribe and Stay on Top!

That was a 14% year-over-year decline even as big rigs like the Ford F-Series, Chevrolet Silverado and GMC Sierra were enjoying a huge turnaround, collective sales surging to 1.9 million, up from just 1.1 million during the depths of the recession.

Despite that downward trend, GM introduced the all-new Chevrolet Colorado during the L.A. Auto Show last November and is following up with the sibling GMC Canyon in Detroit.


Chevrolet Downsizes with New Colorado Pickup

GM brand will return to midsize compact truck segment.

by on Nov.20, 2013

With the launch of the 2015 Colorado, Chevrolet gets back into the midsize pickup game.

Does Chevrolet know something its Detroit rivals don’t? Then again, how it final figured out what key Japanese rivals have long known?  Those may seem like cryptic questions but the fact is that the General Motors brand — along with sibling GMC – is about to become the only domestic maker present in the midsize truck market currently owned by import rivals Toyota and Nissan.

The debut of the new Chevrolet Colorado is one of the big announcements at this year’s L.A. Auto Show.  It marks the return of GM’s biggest brand to the downsized pickup segment after a several-year absence during which rivals Ford and Chrysler also walked away from the once-huge compact truck market.

Your Connected News Source!

It wasn’t quite as simple a decision as it might seem to introduce the new Colorado.  Back in the 1970s and ‘80s, small pickup trucks were hot.  They became an affordable alternative for Baby Boomers just getting their first set of wheels. But in recent decades, the market shifted and more and more buyers migrated to full-size pickups.  That’s why Ford dropped out of the market segment, abandoning the long-running Ranger (though it continues to sell a newer version overseas where full-size trucks are relatively rare).


GM Truck Offensive Picks Up Momentum

Chevrolet, GMC, add more models, target up-market buyers.

by on Sep.26, 2013

The upcoming launch of the Chevrolet Colorado and GMC Canyon will highlight GM's new truck offensive.

General Motors plans to unveil  its new mid-sized pickup trucks during the press previews at the Los Angeles Auto Show in November – the new Chevy and GMC models part of a broad offensive the Detroit maker hopes will take advantage of the sudden surge in truck sales.

The introduction of the two midsize pickups will follow the launch of GM’s new Chevrolet Silverado and GMC Sierra full-size models, and target a segment of the market now dominated by the Japanese.

News You Can Trust!

“We think we have a real opportunity with that truck,” said Chris Perry, marketing chief for the Chevrolet division, referring to the new Chevy Colorado pickup. The GMC model will be dubbed the Canyon.

Since GM killed off the old Colorado and Canyon models, Detroit makers have left the segment to the Japanese, with models like the Toyota Tacoma, Nissan Frontier and the Honda Ridgeline. And with sales on the decline, it has been anything but certain whether the domestics would try a comeback.


New Chevy Trailblazer Debuting in Dubai

U.S. launch uncertain.

by on Oct.13, 2011

Chevy offers a tease of the new TrailBlazer SUV.

A familiar name for U.S. motorists, but the Chevrolet TrailBlazer SUV debuting at the upcoming Dubai International Motor Show next month may not make it to American shores.

The midsize sport-utility vehicle shares its underpinnings with the completely redesigned midsized Colorado pickup that Chevy confirmed will be sold in the U.S. – starting early next year as a 2013 model.  But, at least initially, the TrailBlazer based off the truck appears destined to just about anywhere Chevrolet sells SUVs but the States.

It's Free!

The new model uses a body-on-frame design that was developed by General Motors’ main Latina American product development center, GM do Brasil.  The operation also developed the new Colorado, which launched in Thailand earlier this month.  Thailand will also be the first to start welling the new SUV.


Honda Insists Sagging Ridgeline “Here to Stay”

Japanese maker considers major changes to edgy pickup.

by on Oct.04, 2011

Honda hopes the 2012 Ridgeline Sport will improve flagging demand for its quirky compact pickup.

Mark Twain could have written the script, it seems, officials at Honda asserting that reports of the demise of the slow-selling Ridgeline pickup have been greatly exaggerated.

Despite a slew of speculative articles sweeping the Internet insisting the Japanese maker has decided to kill off the compact truck, Ridgeline will remain part of the Honda line-up for “the foreseeable future,” according to the manager of truck planning.

But what’s unclear is whether that means we’ll continue seeing the Ridgeline as we know it.  The once critically acclaimed pickup adopted an unusual crossover, or car-based, platform rather than the traditional frame-based chassis.  Analysts now are speculating whether a next-generation Ridgeline would migrate to something more classically truck-like.

Inside News!

“I would like to lay to rest any rumors about the future of the Honda Ridgeline,” said Honda Truck Product Planning Manager Sage Marie. “In no uncertain terms, the reports in the media that we have plans to discontinue the Ridgeline pick-up truck are false. To the contrary, Ridgeline has a significant role in the Honda line-up and it is expected to continue in the foreseeable future.”