The 2015 GMC Canyon makes its world debut in Detroit. The midsize pickup truck delivers 193 horsepower.
To paraphrase the familiar quote from the film, “Field of Dreams,” if General Motors builds it, will they come? Midsize pickups, that is. And with the launch of the 2015 GMC Canyon at the North American International Auto Show, the Detroit maker is bucking a trend that’s seen this once wildly popular market segment dwindle to little more than an insignificant niche.
Over the last couple years, both of GM’s cross-town competitors have abandoned the midsize pickup segment leaving only Toyota and Nissan to carve up the relatively few remaining buyers. Back in the 1970s, midsize trucks actually outsold full-size models, and sales still were in the million range in the ‘90s. But in 2013, demand dipped to a mere 227,000.
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That was a 14% year-over-year decline even as big rigs like the Ford F-Series, Chevrolet Silverado and GMC Sierra were enjoying a huge turnaround, collective sales surging to 1.9 million, up from just 1.1 million during the depths of the recession.
Despite that downward trend, GM introduced the all-new Chevrolet Colorado during the L.A. Auto Show last November and is following up with the sibling GMC Canyon in Detroit.