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Chevrolet Brings Big Surprise to Big Apple with Top-Secret Z28 Reveal

“It blew his mind,” says GM President Reuss.

by on Mar.27, 2013

Chevrolet's new 2014 Camaro Z28 surprised the New York Auto Show crowd today.

There aren’t many secrets in the auto industry, but Chevrolet pulled off a big one today, delivering the biggest surprise of the 2013 New York Auto Show with the unexpected unveiling of the new Camaro Z28 muscle car.

The highest-performance version of the updated 2014 Chevrolet Camaro was developed in a hush-hush program directly overseen by General Motors’ North American President Mark Reuss – who admits he wasn’t even sure until recently if he could convince his own bosses to give the project, codenamed HP, the go-ahead.

“I was never quite sure” it would pass muster with the folks who held the purse strings that would need to be loosened to get the money to finish developing the Camaro Z28, Reuss said during a one-on-one conversation with To try to make it happen, he laughed, “We built a mule,” a running prototype, and took GM CEO Dan Akerson for a ride. “It blew his mind.” Three GM board members followed and they apparently were equally impressed, as the Wednesday afternoon unveiling revealed.

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A throng of automotive media gathered at the North Hall of New York’s Jacob Javits convention center had already gathered to see Chevy’s update of the base 2014 Camaro. Instead, the Z28 rolled onto the stage.