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Posts Tagged ‘chevy camaro convertible’

Convertibles Facing a Cloudy Future

Demand shrinks despite new offerings.

by on Jul.22, 2011

Despite sluggish ragtop sales, the buyers are lining up for the new Chevy Camaro Convertible.

With the temperature nudging 100 in much of the country, even the most diehard convertible fans have folded up the top and turned on the air conditioning.  But the ongoing heat wave doesn’t explain why convertible sales have gone cold.

Now, drop-tops will never again match the numbers of yester-year, when they were as common as station wagons parked in the driveways of ‘50s-era suburbs.  But even as recently as 2006, convertibles accounted for about 2.0% of the U.S. auto market, according to data from R.L. Polk.  Last year, that plunged to an even 1.0% and the question is whether there’s a sunny future ahead.

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“Will this market be able to rebound?” asks Polk analyst Mark Pauze.  “We are seeing a slight uptick” in sales this year, but the increase in convertible sales isn’t keeping pace with the overall improvement in the U.S. new car market, he adds.

There are some exceptions.  Audi can barely keep up with demand for models like the A5 Cabriolet, many customers waiting for backorders to be filled from the factory in Germany.  The new Chrysler 200 Convertible appears to be making up for the declines suffered by the unloved Sebring drop-top.


Chevrolet Reveals Official Pics of 2012 Camaro Convertible

No more waiting for Neiman-Marcus.

by on Nov.12, 2010

The official launch for the 2012 Chevrolet Camaro Convertible is set for the upcoming LA Auto Show.

It didn’t take long for the digital cash registers to ring at Neiman-Marcus, the highline retailer selling out a special edition of the long-awaited Chevrolet Camaro Convertible in a matter of minutes.

Now, however, it’s time for everyone else, and days ahead of the ragtop’s official debut at the upcoming Los Angeles Auto Show, we’ve gotten the first official pick of the 2012 Chevrolet Camaro Convertible that will be rolling into showrooms next year.

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Beyond the clean lines of the soft-top, which manage to maintain the look of the Camaro coupe, Chevrolet has more good news for potential buyers, the base price will come in around $30,000 – less than half the $75,000 Texas-based Neiman-Marcus was getting for its special model. (Click Here for a look at that special edition.)


Neiman Marcus Camaro Sells Out In 3 Minutes

Back to the showroom for everyone else.

by on Oct.20, 2010

It took three minutes for Neiman Marcus to sell out the 100 Camaro Convertibles.

Looking for that special holiday gift for your family gearhead?  You might want to check out the annual Neiman Marcus holiday catalog for their special-edition 2011 Chevrolet Camaro Convertible.

Whoops, never mind.  After getting a big send off on the NBC network’s Today Show, all 100 of the pony cars reserved for the highline retailer sold out three minutes after the order line was opened.

And that’s despite a stiff premium.  The Neiman Marcus Camaro Convertible carried a list price of $75,000.

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The limited-edition model was offered in an exclusive Deep Bordeaux paint with subtle, “ghosted” rally stripes.  The canvas top was done in a complimentary color, with the windshield framed in a special silver matte finish.

Inside, the Neiman Marcus edition featured two-tone black and orange upholstery.