Chevrolet has to hope the market will go hyper-sonic when it launches its next-generation small car, next year. Make that Sonic, the name the General Motors brand has chosen to replace the outgoing Chevy Aveo.
Company officials, all the way up to GM President Mark Reuss, have made it clear they weren’t happy with the Aveo name itself, something that even corporate officials had a hard time correctly pronouncing.
“It’s pretty bad when everybody in your own company pronounces the name of the car a different way,” said Reuss.
Now, add the fact that Chevrolet wants buyers to view its new, 2012 model in a completely different light – as a stylish, fun-to-drive alternative, rather than a basic econo-box – and there’s good reason to switch.
But while the automaker has officially remained mum on the replacement, the GM Inside News blog let word leak that Chevrolet Sonic will be the nameplate that begins to roll off the maker’s assembly line in Orion Township, Michigan, starting next August.