Detroit Bureau on Twitter

Posts Tagged ‘chevrolet’

Silverado Roll Out On Track

GM focuses on phased transition to 2014 model.

by on May.10, 2013

The transition to the 2014 Chevy Silverado is moving rapidly with new models shipping in a few weeks.

General Motors’ big switch is in full swing as it brings out its new family of Chevrolet pickup trucks.

The GM assembly plant in Silao, Mexico, is already building the 2014 Silverado Crew Cab, and should begin shipping them in next few weeks, GM executives said this week.

Charging Up Your Car Knowledge!

“We’re putting them through some extra quality gates to make sure they’re ready,” said Chris Perry, GM vice president of Chevrolet Marketing, adding the Silverado accounted for 24.3% of Chevrolet’s sales in the U.S. last year.

(more…)

Chevrolet Saddles Up New Silverado

Maker battles Ford, Chrysler for high-priced truck supremacy.

by on May.06, 2013

Chevrolet is staking a new claim in the luxury truck segment with the Silverado High Country.

The Western-themed, high-priced premium truck market dominated by Ford and Chrysler is about to get a new player. Chevrolet is planning a new top-of-the line model pickup truck, the High Country, as its rolls out the new 2014 Silverado lineup.

The 2014 Silverado High Country is designed to compete for buyers, who will to pay for extra features and styling in their pickup trucks, according to Lloyd Biermann, the Silverado marketing manager, who noted that premium pickup trucks now account for about 30% of all light-truck sales.

News from a Source You Can Trust!

Overall, pickup truck sales were up 27% in April.

(more…)

Muscle Car Wars

Horsepower getting as much attention as mileage.

by on Apr.01, 2013

Chevrolet's new 2014 Camaro Z28 is attracting big crowds at New York Auto Show.

“Where’s the Z/28?” asked 16-year-old Michael Kimberly as he wandered through the Jacob Javits convention center in New York on Saturday morning, tagging along on a tour his parents had signed up for at the New York International Auto Show.

The two older Kimberlys were there to check out all the “green cars,” including the new Nissan Pathfinder Hybrid and Subaru XV Crosstrek Hybrid models making their debuts at the annual show. But younger Michael, about to get his driver’s license, had something decidedly different in mind – the super-high-performance version of the 2014 Chevrolet Camaro that was the biggest surprise introduction at the 2013 NYIAS.

Be in the Know!

The 550-horsepower “pony car” has been drawing deep crowds to the Javits Center’s somewhat-isolated North Hall since the show opened its doors to the public last week. But it’s not alone.

(more…)

Is 40 the New 30 – MPG, That is?

Searching the LA Auto Show for the newest 40 mpg offerings.

by on Dec.03, 2012

The new Honda Accord PHEV will get 115 MPGe, says the EPA, the highest mileage rating in the industry.

For years we’ve been hearing about the surprising vim and vigor of people who hit age milestones like 40 that once meant the downhill slide had begun.  Now 40 is being touted as the new 30.  Might this milestone hold true for cars, as well?

Is 40 miles per gallon the new 30?

Could this be the de facto standard for a new crop of vigorous, green machines that promise to cart our gracefully aging selves around while taking baby sips of fuel — or electrons?

Your Inside Source!

To get a sense, we kicked the tires and listened in on the news conferences and Q&A sessions during the two press preview days at the 2012 Los Angeles Auto Show.

The second day started off with the Green Car of the Year award going to the promising new 2013 Ford Fusion that offers a hybrid version providing an average for city and highway driving of 47 mpg.  Not bad.

(more…)

Chevrolet Has Big Plans for its Small Cars at SEMA

Spark, Sonic and Cruze concepts get performance makeovers.

by on Oct.22, 2012

The Chevy Cruze Upscale is one of an assortment of small car concepts the maker will unveil at SEMA.

For the first time in years, Chevrolet’s small cars are getting some traction and General Motors’s largest brand hopes to gain even more attention with an assortment of new concept cars based on its Spark, Sonic and Cruze models that will make their debut at the annual SEMA Show in Las Vegas later this week.

“With Chevy’s new small cars attracting young buyers with a taste for customization, Spark, Sonic and Cruze are the perfect canvasses to express their personalities,” said Chris Perry, vice president of Chevrolet marketing. “The content, colors and performance of each concept is being evaluated for possible production as Chevrolet continues to seek new ways to give customers more choices.”

Your Automotive Source!

The small-car concept vehicles demonstrate a range of performance-based styling expressions, including the first application of Chevrolet’s Z-Spec treatment for Spark with family traits, such as the mesh grille inserts and graphic accents. The Z-Spec concept demonstrates a cohesive design with a family of factory-engineered accessories and the best of the aftermarket under a single theme.

(more…)

“Big Year” for Chevrolet

Chevy promises 13 for ’13.

by on Oct.11, 2012

A redesigned Impala will be one of 13 new models Chevrolet promises for 2013.

Some folks might consider it doubly unlucky but Chevrolet is counting on rebuilding its momentum in the months ahead as it launches 13 new products for the ’13 model-year.

The maker certainly can use a little boost.  While its sales are up since January, that pace has generally lagged the overall automotive recovery, gaining a modest 11% to date. The new model-year gained a bit of traction in September as some of the first of those new offerings began to reach showrooms, generating a nearly 14% year-over-year bump. But arch-rival Toyota gained more than 41% — meaning Chevy and General Motors, overall, still continued losing market share.

Open Up...With a Free Subscription!

No wonder Mike Albano, chief spokesman for GM’s largest brand, declared that 2013 “is a big year for Chevrolet” during a news conference outlining the product strategy for the coming months.

We’ve already see some of those new offerings, including the all-new Spark minicar, the larger Sonic and the completely redesigned Malibu. That midsize sedan has had a two-part rollout starting with the launch of the new Eco version last Winter and now seeing more mainstream models wheel into Chevy showrooms.

(more…)

No Plans to Replace Ailing Opel with Chevrolet

Chevy gaining ground in a plunging European market – but profits are another matter.

by on Oct.02, 2012

Chevrolet's European chief Susan Docherty.

Despite growing calls for General Motors to abandon its increasingly troubled Opel brand, there are no plans to replace the German-based subsidiary with Chevrolet – one of the few brands actually gaining sales and market share despite the ongoing collapse of the European automotive market.

Nonetheless, Chevy appears to be the best opportunity GM has for regaining some momentum in Europe, said Susan Docherty, the veteran executive who took over Chevrolet’s European operations last January.

Your Auto News Source!

From a peak of more than 17 million vehicles a year, Docherty said the European market could dip to somewhere between 14.0 million and 14.3 million in 2013, which she termed “very scary numbers.”  Even so, her goal is to continue building the Chevy brand’s sales and market share. Relatively new to the European market, the bow-tie brand sold 206,000 vehicles in Europe last year and is on track for a 5% gain for all of 2012.

(more…)

GM Readying Another Major Reorganization

Insiders brace but many hope for the best.

by on Aug.22, 2012

GM CEO Akerson tis expected to soon launch a major corporate reorganization.

General Motors appears to be heading towards a major reorganization, numerous sources indicate, one that Chairman and CEO Dan Akerson apparently hopes will shift the maker to a more global focus – and help it eliminate the sort of “fiefdoms” that have long stymied its efforts to become more efficient and competitive.

GM has been taking a number of baby steps towards this new vision in recent months, such as a realignment of its design operations meant to focus more on individual brands than specific global regions.  But the strategy has also suffered some unexpected setbacks, notably including the sudden ouster of worldwide marketing chief Joel Ewanick last month.

A reorganization could yield huge benefits if it results in a leaner and more efficient GM.  And CEO Akerson is clearly under pressure to improve things at a company that suffered a major drop in earnings during the second quarter – and which has seen its stock drop by as much as 40% since its November 2010 IPO.

Your Global Auto News Source!

On the other hand, some observers caution that after years of turmoil, capped by the maker’s 2009 bankruptcy and subsequent federal bailout, GM’s leaders could trip the company into chaos if they’re not careful. The massive and largely dysfunctional 1984 reorganization is a clear example of what could go wrong.

(more…)

Chevrolet Inks Deal with Manchester United as it Expands Marketing Efforts Worldwide

“It’s all about efficiencies,” says marketing czar Ewanick.

by on May.31, 2012

"There are no sacred lines in the budget," says GM Marketing Czar Joel Ewanick.

Baseball, hot dogs, apple pie and Chevrolet?  That may have been the automaker’s mantra in the 1950s and ‘60s, but with six of every 10 Chevys now being sold in markets as far afield as Berlin and Beijing more and more of the maker’s marketing effort is focused overseas.

The latest move links Chevrolet with what is generally considered the world’s most popular soccer team – football to most of the world – Manchester United.  The five-year partnership comes only weeks after Chevy’s parent General Motors confirmed it is pulling its ads off the 2013 Super Bowl.

http://www.thedetroitbureau.com/about/subscribe

Subscribe Now! It's Free!

Calling the tie-up with the British team a “natural synergy,” GM’s global marketing czar Joel Ewanick stressed that “Where they’re strong we want to grow. Where we’re strong they want to grow.”

(more…)

GM Kicks in on Global Soccer Charity Program

Will supply 1.5 million free “indestructible” soccer balls to needy children worldwide.

by on May.31, 2012

GM Marketing Chief Joel Ewanick and One World COO Lisa Tarver.

Even as it announced a new marketing alliance with the world’s most valuable soccer team, Manchester United, General Motors revealed plans to donate 1.5 million soccer balls to needy children around the world.

The charity program is “the work I’m most proud of,” said GM global marketing czar Joel Ewanick, during a Thursday news conference called to announce the automaker’s deal with Manchester United.

(For more on the Chevy deal and its changing global marketing strategy, Click Here.)

http://www.thedetroitbureau.com/about/subscribe

Your Winning News Source!

The “virtually indestructible” soccer balls will be distributed through the One World Futbol Project, which spent more than a year developing a ball that could be played with in even the most rugged environments without damage.  The project has already lined up support from a number of companies and celebrities such as pop singer Sting.

(more…)