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Desperate for Sales, EV Makers Slash Prices

Honda trims lease on Fit EV by a third.

by on May.30, 2013

Honda will trim the price of its Fit EV by a third.

Honda will slash by a third the cost of leasing its new Fit EV making it the latest maker to try to boost demand for battery cars by reducing their hefty price premium.

Other makers who have already taken steps to improve the affordability of their electric vehicles include Nissan with the battery-electric Leaf, and Chevrolet with the plug-in Volt. High prices are one of the key reasons potential buyers have steered clear from so-called advanced propulsion vehicles, according to industry research.

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Honda says it will reduce the price of the Fit EV lease from $389 to $259 a month, and customers will no longer face mileage limitations.  Existing customers will see their lease prices adjusted, as well.

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