The battle for pickup truck supremacy is getting more intense and Ram is enjoying a run that is not only gaining it a larger marketshare, but also a major contribution to Chrysler Group’s bottom line.
While Ram is still No. 3 on the list of full-size truck sales, it’s an active player in the segment and, perhaps more importantly, the brand’s leadership is ready to jump in and scrap for sales.
Bob Hegbloom, the new head of the Ram brand, said during a luncheon meeting with reporters that he was both surprised and disappointed with the Chrysler Group’s showing in the Consumer Reports annual quality survey, adding the company was moving to fix the problems cited by he influential magazine. (more…)