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Chevrolet Hopes to Keep Buzz Going During Oscars

Strategy includes running ads during high-profile telecasts.

by on Feb.28, 2014

Chevrolet is keeping a high profile during big television events, like this year's Oscar ceremony. The division is showing a 60-second film from South Korean filmmaker Jude Chun that features the 2014 Chevy Cruze.

Chevrolet plans to make another advertising splash during another huge television event: the Oscars.

The maker is airing a 60-second film by South Korean independent filmmaker Jude Chun, who beat out 23 other filmmakers for the privilege of getting his movie shown during the Oscars.

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“We asked filmmakers to create a short film that celebrates simple but significant moments in life that demonstrate the power of hope and possibility,” said Tim Mahoney, Chevrolet’s global chief marketing officer, in a statement. (more…)