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What’s In A Name – Apparently The Wrong Stuff For Aveo

by on Oct.08, 2010

The new Chevrolet Aveo gets a once-over from a journalist at the Paris Motor Show.

The world got a good look at the all-new Chevrolet Aveo during the Paris Motor Show, this week, but while the sheet metal is bound for U.S. showrooms, the name may stay in Europe, a senior General Motors official tells TheDetroitBureau.com.

It’s not that Aveo name carries negative baggage, says Mark Reuss, President of GM’s North American core operations.

“It’s just that there are a lot of other names out there,” explains Reuss, who doesn’t exactly hide his distaste for the Aveo name.

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“It’s pretty bad when everybody in your own company pronounces the name of the car a different way,” he contends.

Reuss adds that he has been an advocate of dumping the Aveo name ever since he became the head of GM’s North American Operations in December of 2009.

(more…)