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Chevy Flexes New Muscle at SEMA

Nova 2.0 gets modern powerplant for classic body.

by on Nov.02, 2015

Chevy put a new turbocharged 2.0-liter four cylinder under the hood putting out the same power as the original 327 in this '67 Nova.

Carmakers traditionally reach deep into their bag of tricks every year for the Specialty Equipment Manufacturers Association’s annual show in Las Vegas.

For this year, Chevrolet is demonstrating how it can blend both the old and then new to create a unique custom vehicle. The goal was to demonstrate both the evolution of high-performance and the latest in crate-engine technology by dropping a modern turbocharged engine into the body of a 1967 Chevrolet Nova.

What's Old is New!

The result is Chevrolet’s turbocharged 1967 Nova 2.0 is a contemporary hot rod. (more…)

Chevy Draws High Performance Red Line

Brand bringing back performance line to boost aftermarket sales.

by on Oct.22, 2015

Chevrolet is bringing back its Red Line performance parts line to help boost aftermarket sales.

General Motors is bringing back the “Red Line” moniker for trial run during the annual SEMA show in Las Vegas.

The name will be used for a series of concept vehicles from Chevrolet specially outfitted with performance parts, special badges and accessories just for the SEMA, which annually draws more than 120,000 visitors annually to the Las Vegas Convention Center.

Aftermarket News!

The objective is to see if the idea of Red Line series of Chevrolet cars, trucks and utility vehicles could be commercialized, according to Jim Campbell, GM vice president of performance vehicles and motorsports. (more…)

Special Edition to Celebrate Camaro’s Final Run

Three special versions of pony car debuting at SEMA this week.

by on Nov.03, 2014

The 2015 Chevrolet Camaro Commemorative Editon will help end the car's fifth-generation run.

Chevrolet isn’t about to let the current Camaro line fade away without some celebration. It’s planning to unveil three special versions of the popular pony car at the SEMA Show this week, including a special 2015 Camaro Commemorative edition that will go on sale next spring.

It also will reveal another special – but as yet-unnamed — production model that will help mark the unexpected rival of a once-dead nameplate. Re-launched in 2009 after a long absence, the Camaro is now the country’s most popular muscle car, handily out-selling long-time leader, the Ford Mustang. But Ford is looking for a revival of its own with the launch of an all-new model of its own this year.

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“The Camaro has had an amazing run since we introduced the fifth-gen Camaro,” said Jim Campbell, GM’s U.S. vice president of performance vehicles and motorsports. “In fact, Camaro’s outsold everybody in the segment, every single year. And what I attribute it to, is Camaro has always had this ability to deliver a combination of style, performance and affordability.”


Chevrolet Rolls Out Performance Concepts for SEMA

Performance concepts charge into annual aftermarket show.

by on Nov.05, 2013

NASCAR's Jeff Gordon helps kick off the 2013 SEMA Show by unveiling his new Chevrolet SS concept.

With the SEMA Show set to open its doors in Las Vegas, automakers are rolling out a wide range of concepts – and even a few production vehicles.  Chevrolet has been trickling out previews of some of the special models it will have on display at the Las Vegas Convention Center, and now says it will reveal nine special performance models, in all.

We already offered a close-up of one of these, the Chevrolet Silverado Cheyenne Concept, a special, lightweight version of the full-size 2014 pickup that gets the added benefit of a new 6.2-liter V-8. But the Cheyenne will have some competition drawing crowds to the Chevy stand from an assortment of other models, including the COPO Camaro, the Suburban Half-Pipe Concept, and even the Brad Paisley Signature Silverado bearing the country store’s logo – and whopping 22-inch wheels.

Your SEMA Show Source!

For those unfamiliar with the SEMA Show, it’s the annual aftermarket extravaganza put on by the Specialty Equipment Marketers Association, and manufacturers like Chevrolet have turned it into a showcase not only for the brand but the huge array of accessories that can transform a mundane sedan or pickup into a unique expression of a buyer’s personality.


Chevrolet Has Big Plans for its Small Cars at SEMA

Spark, Sonic and Cruze concepts get performance makeovers.

by on Oct.22, 2012

The Chevy Cruze Upscale is one of an assortment of small car concepts the maker will unveil at SEMA.

For the first time in years, Chevrolet’s small cars are getting some traction and General Motors’s largest brand hopes to gain even more attention with an assortment of new concept cars based on its Spark, Sonic and Cruze models that will make their debut at the annual SEMA Show in Las Vegas later this week.

“With Chevy’s new small cars attracting young buyers with a taste for customization, Spark, Sonic and Cruze are the perfect canvasses to express their personalities,” said Chris Perry, vice president of Chevrolet marketing. “The content, colors and performance of each concept is being evaluated for possible production as Chevrolet continues to seek new ways to give customers more choices.”

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The small-car concept vehicles demonstrate a range of performance-based styling expressions, including the first application of Chevrolet’s Z-Spec treatment for Spark with family traits, such as the mesh grille inserts and graphic accents. The Z-Spec concept demonstrates a cohesive design with a family of factory-engineered accessories and the best of the aftermarket under a single theme.


First Look: Chevrolet Hot Wheels Camaro Concept

Maker also reveals a dozen Sonic concepts at SEMA Show.

by on Nov.01, 2011

You can order the Hot Wheels model but will have to wait to see if Chevy produces the full siza Camaro Hot Wheels Concept.

If you’re looking for one of the hottest collectible Chevrolets you might put in a bid on a ’68 Custom Camaro produced by Mattel — one of the original 16 diecast models produced for the toy maker’s perennially popular Hot Wheels collection.

The two companies are teaming up again this year, but the car they’ve come up with for the annual SEMA Show, in Las Vegas, is a full-sized Camaro painted in an eye-popping metallic green.  Dubbed the Chevy Hot Wheels Camaro Concept, it’s currently a one-off for the annual automotive extravaganza, though officials hinted they could find a place for it in the growing Camaro line-up.

SEMA News!

Chevy is 0ut in force this week at SEMA, a show that fills the sprawling Las Vegas Convention Center and attracts some of the nation’s best and most creative carmakers and car tuners, as well as producers of aftermarket parts running from the mundane to the awe-inspiring.


Chevrolet Reveals SEMA Small Car Pair

Chevy downsizes for annual aftermarket show.

by on Oct.25, 2011

One of several Chevrolet Sonic Z-Spec concepts that will be revealed at the upcoming SEMA Show.

The annual aftermarket extravaganza commonly known as the SEMA Show is typically an orgy of muscle, makers like Chevrolet and Ford revealing tricked-out Camaros and Mustangs making astronomical amounts of horsepower and torque.

Not so this year.  True, you’ll still find plenty of hot rods and muscle cars on display but there’s a surprising emphasis on smaller, more mundane products designed to show they aren’t the stone ponies of decades past.  So, Chevrolet will be showing up at the Las Vegas Convention Center with a pair of downsized offerings that could cast a much more favorable light on the new Sonic and Cruze models.

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“The heritage of Chevrolet cars like the Corvette and Camaro is being expressed in smaller packages for the next generation,” said Chris Perry, vice president, global marketing and strategy for Chevrolet. “The Sonic and Cruze concepts demonstrate that performance comes in all shapes, sizes and displacements at Chevrolet.”


Chevrolet Charges Into SEMA With Four Camaro Concepts

Chevy to unveil four Camaro concepts.

by on Nov.02, 2010

The Chevrolet Camaro Red Flash is one of four Chevy pony car concepts at the 2010 SEMA show.

Trick-or-treat comes a few days late to Las Vegas, with the annual SEMA show opening its doors at the Las Vegas Convention Center today.  The annual event is a clear treat for those who wander the vast floor space where manufacturers are tricking out some of their hottest products.

That includes Chevrolet, which has all manner of models on display, along with the usual assortment of crate engines and performance and appearance accessories.

But the star of the General Motors division’s display is the Chevy Camaro, for which showgoers will find four distinctly enticing alternatives that just might wind up in production – or at least many folks are hoping.

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At the high end of the list is the Chevrolet Camaro SS Track Car Concept.  For anyone who has dreamed of taking the Chevy pony car on putting it through its paces without worrying about Officer Friendly, here’s the answer.

Among the features on this Icy White Camaro is a full, track-ready roll cage, a fuel cell, 5-point racing harness and lightened carbon fiber panels.  To further reduce weight, the SS Track Car Concept does away with the Camaro’s radio and even the carpeting and sound deadening insulation.