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GM Scores Third Consecutive Year of Record Global Sales

Detroit maker narrows gap with VW but still third in industry sales.

by on Jan.21, 2016

A Chevy Cruze in China, which has cemented its role as GM's largest global market.

While the increase was a modest 0.2%, General Motors nonetheless managed to eke out another global sales record in 2015, its third year in a row.

The Detroit-based maker today reported total sales came to 9.84 million, putting it just behind German rival Volkswagen AG. Toyota, which hasn’t yet reported its figures for 2015, is expected to retain the industry’s global sales crown, however.

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“GM continued to grow in 2015 as our focus on the customer and successful new vehicle launches more than offset the challenging conditions in South America and the curtailment of our presence in certain markets such as Russia,” GM President Dan Ammann said in a statement.

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Chevrolet Delivers 10th Consecutive Quarter of Record Global Sales

But Europe continues to drag down Chevy, GM.

by on Apr.16, 2013

The 2013 Chevrolet Malibu has been one of the bowtie brand's few recent disappointments.

Generating almost exactly half of its parent’s worldwide total, Chevrolet posted sales of 1.18 million vehicles during the first quarter of 2013, its 10th consecutive quarterly record – despite the continuing slide of the European automotive market.

General Motors itself saw sales jump 3.6% for the quarter, to 2.36 million worldwide. The industry overall grew just 1.5% year-over-year. That allowed GM to boost its global market share to 11.4%, up from 11.2% during the first quarter of 2012.

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Since its emergence from bankruptcy in 2009, GM has put increasing focus on Chevrolet as a worldwide, rather than American, brand and the latest numbers underscore that transition. U.S. motorists purchased 469,000 vehicles wearing the bowtie badge during the first quarter, or just under 40% of the global Chevy total.

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Chevrolet Sets Global Sales Record

But market share still takes a tumble.

by on Jan.14, 2013

The 2014 Chevrolet Silverado at its December debut.

It’s often a matter of perspective, certainly so when it comes to Chevrolet’s 2012 global sales. The maker set an all-time record – but that still wasn’t enough to prevent another slide in its market share, General Motors’ largest brand confirmed today.

Chevy sales totaled an all-time high of 4.95 million last year, up 2.9%, with the brand gaining volume in a number of key markets including China and Europe, as well as the United States.  The home market accounted for 1.85 million of those vehicles – meaning the brand that has traditionally billed itself as an American icon actually generated more than 60% of its volume abroad, much of that in emerging markets.

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Brazil was Chevrolet’s largest source of sales outside the States, at 643,00 last year, followed close behind by China, at 627,000.  Russia was a distant fourth, at 205,000, followed by Mexico, where Chevy rang up 179,000 sales.

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2011 Car Sales End With a Surge

Industry enters 2012 with new-found momentum.

by on Jan.04, 2012

With new model on tap, Ford gained ground in 2011 with outgoing Fusion model.

Countering earlier concerns about a double-dip recession, U.S. auto sales wrapped up a skittish 2011 on a positive note, surging in the final weeks of the year, with Detroit’s automakers helping drive the overall market to its highest level since the start of the long economic downturn.

Overall sales of new cars, trucks and crossovers increased by 10.2% during 2011, largely paced by a surge in demand for domestic brands. General Motors, Chrysler Group LLC and Ford Motor Co. all finished 2011 with double-digit increases over the previous year. Vollkswagen also reported a 26% gain for 2011 as its new lineup of cars – especially the American-made 2012 VW Passat – has clicked with customers.

(Detroit makers aim to regain long-lost lead in midsize market. Click Here for that report.)

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Chrysler Group reported U.S. sales of 138,019 units, a 37% increase compared with sales in December 2010 and the group’s best monthly volume since May 2008.

Ford Motor Co. also reported a 16% increase, while GM reported a modest 5% increase.

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Chevy Nearing All-Time Sales Record

Malibu underscores brand’s shift to a global focus.

by on Dec.20, 2011

Malibu is going global and could help Chevy hit another record in 2012.

With its 100th birthday barely fading in the rearview mirror, Chevrolet is on pace to set an all-time global sale record in 2011, having sold 4.8 million units through the end of November and with December off to a strong start.

Meanwhile, Chevrolet’s global market share has increased by nearly one half of a point this year, Russ Clark, Chevrolet’s marketing manager for midsized and performance cars, told TheDetroitBureau.com, while suggesting General Motors’ largest marque is steadily advancing towards its goal of becoming a truly global brand.

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Sixty percent of all Chevrolets are now sold outside the United States, which had been the bowtie brand’s primary hunting ground for most of the past century, according to statistics cited by Clark during a conversation about Chevrolet’s business plans.

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Two Thirds of Chevy Sales Now Come From Abroad

The “Heartbeat of China”?

by on Oct.10, 2011

The Chevrolet Volt in China.

The “Heartbeat of America” is rapidly expanding its presence outside the U.S., two-thirds of Chevrolet sales expected to come from markets outside the U.S. this year.

With Chevy the only one of the five major global brands to increase its worldwide market share this year, it would not be a surprise, said a senior General Motors executive, if the bowtie marque were to eventually ring up four out of five of its sales in foreign markets.

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“That’s absolutely possible…though not a target,” said Mark Reuss, GM’s president of North American operations, following a dinner celebrating Chevrolet’s 100th anniversary.

The brand was founded on November 3, 1911 by race car driver Louis Chevrolet and entrepreneur William C. Durant – who was at the time exiled from General Motors, a company he had also created less than a decade earlier.

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Chevy Sets 100-Year Sales Record

Maker moves 2.35 million vehicles in first-half 2011.

by on Jul.20, 2011

Chevy sets an all-time sales record.

Bankruptcy be damned, it seems.  Almost exactly two years after its parent, General Motors, emerged from Chapter 11 Chevrolet says it set an all-time record with sales for the first half of 2011 reaching 2.35 million.

Of course, when it was founded, a century ago, Chevy wasn’t moving metal in 120 different countries.  The new record – which tops the previous peak by a solid 286,499 cars, trucks and crossovers – was buoyed by all-time bests in a number of those markets, including Brazil, China, France and South Africa.

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Here in the U.S., meanwhile, Chevrolet sales are up 16% for the January-June period, the lead GM division posting nine consecutive months of year-over-year sales gains.

“We will continue to work at bringing new customers to the Chevy family – no matter where they live,” proclaimed GM’s global marketing czar, Joel Ewanick, in a company announcement.

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Chevy Hits Sales Record – As it Goes Global

The classic “American” car brand increasingly dependent on overseas markets.

by on Apr.18, 2011

The launch of the new Chevy Malibu is a critical step in transforming the marque into a truly global brand.

It’s been a busy year for Chevrolet – General Motor’s largest brand selling an all-time record 1.1 million vehicles during the first quarter of 2011.

But anyone who still thinks of Chevy as the quintessential American brand, once celebrated with ad slogans that told buyers to “See the USA in your Chevrolet,” might be in for a sobering reappraisal.  The brand’s 15% sales gain during the first quarter was largely driven by its increasing presence around the world.

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“It’s not an American brand anymore,” suggests Dave Sullivan, automotive analyst with AutoPacific, Inc.  “GM has realized that the pie in the U.S. – and the piece Chevy could expect – was too small and they’d have to look elsewhere.”

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GM Posts Sales Gains in July, Up 5%

Remaining four brands are now clearly growing. Can GM recover from its decades long share and sales decline?

by on Aug.03, 2010

The question remains how well GM is doing relative to other automakers. Quick answer - lousy.

Dealers for General Motors delivered 25% more vehicles in July from its surviving Chevrolet, Buick, GMC and Cadillac brands for a total of 199,432 units when compared to a modest July of 2009.

Overall sales year-to-date were up 5.4% to 1,280,213 units compared to 1,143,799 last year. However, the industry was up 14.7% during the same period, meaning the GM continues to lag sales trends.

GM said U.S. auto sales for the industry ran at a seasonally adjusted annual rate (SAAR) of 11.7 million units in July, compared to 11.2 million a year ago.

Another potentially troublesome trend was a decline of -3.8% in retail sales year-to-date as fleet sales are increasing.

Incentive costs also remain relatively high with $3741 on average required to move each unit of metal, according to J.D. Power.

GM sales executives defended the incentive spending by introducing a new metric – the percentage of incentive per average transaction price. Here, GM at 10.6% YTD is in much better shape than the same period in 2009 when it was 14.6%.

Don Johnson, vice president, U.S. Sales Operations said that average transaction prices are up $3800 YTD and incentives are down -$730 to $3270 per unit.

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As Goes Cruze, So Goes Chevrolet – And GM

"As important a launch as we've ever had."

by on Aug.02, 2010

It will be no easy Cruze for Chevrolet to regain its once-dominant market position.

Already a year late to market, Chevrolet has a lot riding on its new Cruze sedan, the much-needed replacement for its dated Cobalt model.

A year after it emerged from Chapter 11 protection, General Motors is struggling to stabilize its market share, even though it now has half the number of brands to compete with in North America after abandoning Saab, Saturn, Hummer and Pontiac as part of its court-ordered reorganization.  That means the maker can no longer pick and choose the segments it competes in.  It has to take on rivals like Toyota at every opportunity.

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“This is as important a launch as we’ve ever had at Chevrolet,” says Alan Batey, Vice President – Chevrolet Sales and Service.

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