Chevrolet pulled the covers off its new 2016 Spark – twice, in fact, with simultaneous debuts at the auto shows in both New York and Seoul.
The Korean-made minicar has been defying recent trends that have seen sales of small passenger cars slump in light of the drop in fuel prices. Demand for the Chevrolet Spark has risen by nearly a third so far this year after a 14.7% jump in 2014.And with the overall minicar segment expected to grow by 30% by 2018, GM sees even greater opportunities.
Though the 2016 Spark retains its basic, tall hatchback shape, GM has adopted a “sleeker, more aerodynamic profile and a progressive take” on the outgoing model’s basic design cues. That fits into efforts to win over young urban buyers who want something small but not necessarily a basic econobox.