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Chevy Hopes to Spark Interest of Minicar Buyers

2016 Chevrolet Spark debuts in both New York and Seoul.

by on Apr.02, 2015

The 2016 Chevrolet Spark debuted at the New York Auto Show. It's been completely redesigned and hits showrooms in the fourth quarter.

Chevrolet pulled the covers off its new 2016 Spark – twice, in fact, with simultaneous debuts at the auto shows in both New York and Seoul.

The Korean-made minicar has been defying recent trends that have seen sales of small passenger cars slump in light of the drop in fuel prices. Demand for the Chevrolet Spark has risen by nearly a third so far this year after a 14.7% jump in 2014.And with the overall minicar segment expected to grow by 30% by 2018, GM sees even greater opportunities.

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Though the 2016 Spark retains its basic, tall hatchback shape, GM has adopted a “sleeker, more aerodynamic profile and a progressive take” on the outgoing model’s basic design cues. That fits into efforts to win over young urban buyers who want something small but not necessarily a basic econobox.


Chevy Planning to Reveal Redesigned Malibu at NY Auto Show

Longer, lighter, more efficient and more coupe-like.

by on Mar.05, 2015

The 2016 Malibu will adopt a more fastback shape.

Chevrolet hopes to win back midsize sedan fans with the redesigned 2016 Malibu it says it will introduce at the New York Auto Show a little more than a month from now.

The new model, the maker hints, will be longer yet lighter and more fuel-efficient. It will get a number of new tech features. And, from the teaser image Chevy is offering up, it appears to be evolving into a more coupe-like body style.  Chevy clearly needs to make some major improvement after some disappointing missteps with the current sedan.

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“Using a blank slate approach, Chevrolet designers benefited from an entirely new architecture, which for Malibu includes a wheelbase nearly four inches longer than the outgoing model,” the maker says. “That, in turn, provides increased rear legroom and interior space.”


Chevy Rolling Out Cruze Refresh at NY Auto Show

New WiFi hot spot for GM's hot-seller.

by on Apr.15, 2014

The 2015 Chevrolet Cruze gets some modest exterior tweaks - and some major new tech.

There seem to be two General Motors these days.  One is scoring an assortment of solid hits with products ranging from the big Chevrolet Silverado pickup to the sporty new Chevy Corvette and lavish Cadillac CTS.  The other GM, well, it is struggling to keep its name from being dragged through the muddy waters surrounding its ongoing ignition switch recall scandal.

Good product is, without doubt, the best way to shore up one’s reputation, and the Detroit maker is hoping that’s what folks will be focusing on this week as the annual New York Auto Show gets underway. One of the most important GM product launches on tap will be the debut of a refreshed 2015 Chevrolet Cruze.

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Though it lags behind such compact powerhouses as the Honda Civic and Toyota Corolla, the Cruze has been doing well for GM as the Detroit maker’s top-seller in 2013.  So, no surprise the maker hopes to do even better with this update that puts an emphasis on new technology.


New Camaro SS to Make NY Debut

More muscle with mid-cycle refresh.

by on Mar.20, 2013

Chevy offers a modest tease of the 2014 Camaro SS.

Spend a bit of time scouring the web and you’ll find a surprising amount of information – and mis-information – about Chevrolet’s plans for the Camaro.

According to some reports from recent months, GM’s largest brand was going to skip the mid-cycle refresh in favor of an all-new pony car to come for 2015 – apparently timed to directly take on Ford’s 50th anniversary Mustang.

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While we’re still trying to get details on the gen-6 Camaro we can now confirm that there will, indeed, be a mid-cycle update of the current, fifth-generation model, with the debut of the 2014 Chevrolet Camaro scheduled for a week from today at the New York Auto Show.

Beyond that, Chevy is holding tight on details and offering up just a splash of superlatives.


First Look: 2013 Chevrolet Impala

Can it regain past glories?

by on Apr.04, 2012

Chevrolet's Impala goes through one of its most dramatic redesigns in decades.

It was once the best-selling car in America, in the ‘60s reaching a peak of a million sales a year.  But in more recent times, the Chevrolet Impala hasn’t fared nearly as well.  And of the big sedans Chevy does build each year, most of those wind up going into daily rental fleets.

But the General Motors division hopes to put Impala back in the game with a major remake for 2013 that adds significant gravitas to the design that could help it muscle up against its mainstream competitors – perhaps even draw over some up-market buyers, Chevrolet is hoping as it launches the new model at the 2012 NY Auto Show.

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Hide the bow tie badge, in fact, and one might initially mistake the new Impala for the similar coupe-like sedan design of the far more expensive Audi A7 — though at a fraction of the price tag.

“Our design team was challenged to create a new classic, but that didn’t mean relying on nostalgia,” says John Cafaro, who oversaw exterior design on the new model.


First Look: 2013 Chevrolet Traverse

A family resemblance.

by on Mar.29, 2012

The design of the 2013 Chevrolet Traverse update picks up familial cues from the new Chevy Malibu.

Chevrolet will continue its total brand remake with a pair of important introductions at the upcoming New York Auto Show.  While we’ll have to wait a week for a closer look at the new Impala sedan, the biggest of the General Motors brands invited a handful of reporters in for a sneak peek at the updated 2013 Chevy Traverse.

As brand boss Chris Perry lifted the covers it was readily apparent that the new, 3-row crossover shares more than a passing resemblance to the 2013 Chevrolet Malibu, the Traverse sharing the midsize sedan’s new face, including the lower-profile headlamps and three-bar grille.  The liftgate has also been updated and results in a more appealing, if a bit more conventional crossover-style rear end.

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The interior, meanwhile, is more refined and lavishly finished.  But what may appeal just as much to the sort of families who need an 8-seater is the long-list of standard and optional safety features offered on the 2013 Chevy Traverse.  That includes blind spot detection, rear cross-traffic alert – and the world’s first front-center airbag, designed to reduce injuries in the event of a side-impact collision.


Chevy Bringing New Impala, Traverse To New York Auto Show

But is an alternate, rear-drive offering in the cards, as well?

by on Mar.22, 2012


Chevrolet offers just a subtle peak at the new Impala coming to New York next month.

The folks at Chevrolet will be busy squeezing in two significant new product updates at the New York Auto Show next month, the maker pulling the wraps off both an all-new version of the aging Impala line, as well as revealing an updated version of the big Chevy Traverse SUV.

The Traverse will reach showrooms for the 2013 model-year, but Chevrolet planners apparently want to build buzz more slowly for the big Impala sedan, which will be designated a 2014 model when it reaches showrooms.

The Impala nameplate is one of the General Motors division’s oldest, first bolting onto a sedan back in 1958.  The 2014 reincarnation will be the Impala’s tenth-generation remake – and, Chevy clearly hopes, will help add momentum to a brand that set a global sales record last year, topping 5 million vehicles – dealers around the world selling one new Chevrolet car, truck or crossover, on average, every six seconds.


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“The new Impala further strengthens Chevrolet’s passenger car lineup by giving consumers a full-size sedan that balances the desire for distinction with engaging driving dynamics,” said Chris Perry, the vice president of Global Chevrolet Marketing.

The teaser image doesn’t reveal much, though it does hint that Chevy designers opted for a classic luxury cue, with a long and sweeping C-pillar and what appears to be a more coupe-like roofline than the current Impala.  It also boasts plenty of chrome trim.