There seem to be two General Motors these days. One is scoring an assortment of solid hits with products ranging from the big Chevrolet Silverado pickup to the sporty new Chevy Corvette and lavish Cadillac CTS. The other GM, well, it is struggling to keep its name from being dragged through the muddy waters surrounding its ongoing ignition switch recall scandal.
Good product is, without doubt, the best way to shore up one’s reputation, and the Detroit maker is hoping that’s what folks will be focusing on this week as the annual New York Auto Show gets underway. One of the most important GM product launches on tap will be the debut of a refreshed 2015 Chevrolet Cruze.
Though it lags behind such compact powerhouses as the Honda Civic and Toyota Corolla, the Cruze has been doing well for GM as the Detroit maker’s top-seller in 2013. So, no surprise the maker hopes to do even better with this update that puts an emphasis on new technology.