Chevrolet is punching pedal to the metal, adding a record nine new special edition models as it takes its new Redline series from concept to customer.
First unveiled at the 2015 SEMA Show in Las Vegas, the new Chevy Redline series is making its debut at this week’s Chicago Auto Show. Redline is meant to give an array of car, truck and crossover models – including the Malibu, Silverado and Equinox a more sporty and customized appearance.
“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said brand boss Brian Sweeney. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models.”