Detroit Bureau on Twitter

Posts Tagged ‘chevrolet news’

Chevy Marks 100 Years of Pickups With Two Special Centennial Editions

Original One-Ton model was cobbled together by factory workers.

by on Sep.28, 2017

The 2018 Chevrolet Silverado Centennial Edition.

It’s coming up on 100 years since some Chevy workers cobbled together a handful of parts to create the One-Ton, the bowtie brands first pickup truck, and the Detroit automaker is launching a 100-day celebration to mark the centennial.

The festivities include the debut of two special-edition models, Centennial Edition versions of both the 2018 Chevrolet Colorado and Silverado trucks. Among other things, the two models get a variety of nice touches, such as chrome trim, tow hooks and mirror caps. They also showcase various versions of the familiar bowtie logo Chevy has used over the years.

http://www.thedetroitbureau.com/about/subscribe

Keep on Truckin'!

“The Chevy Trucks Centennial is a huge milestone for us,” said the brand’s truck marketing and advertising chief Sandor Piszar. “It’s important that we share this celebration with our loyal customers who have helped us achieve this accomplishment.”

(more…)

Chevy Makes Big Bet on Smaller Equinox

Chevy formula means less is more.

by on Aug.25, 2017

Less weight, fewer cylinders, shorter body. It adds up to more from the '18 Chevy Equinox.

It seems like every time an automaker introduces a new version of an old car or truck they immediately begin by telling us just how much bigger it is than the outgoing model. That “midsize” Chevrolet Colorado? It’s nearly the same size as a full-size Silverado was a few generations back.

So, imagine our surprise when Chevy rolled out the new-for-2018 Equinox and began bragging how much smaller it is than the old crossover-utility vehicle: four inches shorter, 400 pounds lighter – and its biggest powertrain now has two fewer cylinders, as well.

Reviews You Can Trust!

Now, not everything has been downsized. The 2018 Chevrolet Equinox manages to deliver the same interior space for both passengers and cargo as before and that focus on lightweighting is one reason that the new model delivers up to more than 40 miles per gallon, depending upon which of the three engine options you choose.

(more…)

Driver Assistance Tech Saving Lives, Preventing Crashes

Study finds big benefits from Lane Warning, Blind Spot Detection.

by on Aug.23, 2017

Cars using Lane Departure Warning typically use cameras to spot lane markers.

New, high-tech driver assistance systems like Lane Departure Warning and Blind Spot Detection, or LDW and BLIS, are helping sharply reduce the number of crashes on U.S. roadways, in the process curbing injuries and reducing deaths.

Those and other technologies, including forward collision warning and automatic emergency braking, are becoming increasingly common on today’s new vehicles and two new studies by the Insurance Institute for Highway Safety suggest they may have been a factor in the recent decline in U.S. automotive fatalities.

Safety News!

Some safety experts believe that what are collectively known as Advanced Driver Assistance Systems, or ADAS, are critical in offsetting an epidemic of distracted driving crashes, though there are also concerns that motorists might come to rely too heavily on the technologies and not be as vigilant as possible.

(more…)

First Drive: 2018 Chevrolet Traverse

Room and refinement help second-generation midsize SUV stand out.

by on Aug.16, 2017

The 2018 Chevrolet Traverse will hit showrooms later this year with a slew of upgrades and a new transmission.

We’ve all used the term, “dog years,” to talk about how fast some things age. Nowhere does that better apply than an automobile. And these days, new vehicles seem to age faster and faster because there’s more and more competition. So, it’s a surprise that General Motors let its Chevrolet Traverse grow so old.

First introduced in late 2009 as a 2010 model, it’s as old as anything in the midsize SUV segment, not exactly a plus these days. But if we had to wait, it’s good to see what Chevy is finally bringing to market for 2018. The second-generation Traverse is bigger and roomier, yet lighter and more fuel-efficient, quick and reasonable nimble, and it offers a lot of appealing new features and a level of overall refinement missing from the original version.

Product News!

Or so we found out during a family getaway earlier this month making the five-hour run to Michigan’s favorite summer resort, the lakeside Traverse City, and back. The drive wasn’t perfect. We did experience one annoying problem – a rattle – in our late prototype along the way, though one that Chevy engineers already knew about and promise to have fixed before the ’18 models roll into showrooms. (more…)

Chevy Has Big Plans for Bigger Traverse

GM’s largest brand wants to boost sales, drive up transaction prices.

by on Aug.09, 2017

The Chevrolet Traverse tied with its siblings, the GMC Acadia and Buick Enclave, as the most American vehicle on the market in a recent study.

When Chevrolet unveiled the all-new 2018 Traverse earlier this year, it revealed a three-row ute that is larger in just about every dimension. The question is whether it will grow larger in the column that matters most to Chevy’s bookkeepers.

Compared to the midsize SUV segments dominant nameplates, like the Toyota Highlander and Ford Explorer, the Traverse has been a relative afterthought. But Chevy is hoping that the significant upgrades it’s making will sharply boost demand in the coming year, especially at a time when utility vehicles continue to gain momentum even as the overall U.S. automotive market slips into the doldrums after three years of record sales.

The Inside Story!

Officials with General Motors are so confident about the new model, in fact, that they’re studying ways to squeeze more utes out of the Lansing, Michigan plant Traverse shares with midsize offerings from the Buick and GMC brands, the brand’s marketing chief told TheDetroitBureau.com during a briefing on the all-new 2018 model.

(more…)

Chevrolet Finds New Road Cruiser in Shanghai with FNR-X Concept

“Clear masculine lines” and some cutting-edge technologies.

by on Apr.20, 2017

Officials says that the FNR-X isn't a sure thing for China, but at the Shanghai Motor Show purely to gauge interest.

Chevrolet is taking its current tagline, “Find New Roads” to new extremes – at least in China – with the second in a series of concept vehicles debuting this week at the Shanghai Motor Show.

The latest one, using shorthand, is the FNR-X, a concept version of what could be a radical take on a plug-in crossover-utility vehicle. Initial impressions suggests it would go into the emerging market for downsized utes like the Toyota C-HR and Honda HR-V.

Global Auto News!

The FNR-X adopts a “powerful, attractive design language,” with “clear, masculine lines,” says Chevy, including an aggressive nose that could have been lifted off the Camaro, a high beltline and a floating roof. But the most eye-catching feature is the concept’s use of rear suicide doors, minus the traditional B-pillars, providing easy and dramatic access to its interior. (more…)

Chevy Aims for Top Spot in Brand Sales

Equinox expected to flourish in market’s sweet spot.

by on Apr.20, 2017

General Motors posted a sales increase in March, led by a 26% jump in Chevy Equinox sales.

General Motors believes the introduction of the new Equinox will help Chevrolet move closer to its goal of surpassing Ford and Toyota to become the top-selling automotive brand in the U.S, said one of Chevy’s top marketing executives.

Chevrolet has generated a great deal of positive momentum during the past two years and GM plans to build on the strength of a growing reputation for delivering quality vehicles that are also represent a good value with the introduction of 2018 Chevrolet Equinox this spring, said Steve Majoros, Chervolet, director of car and crossover marketing, told reporters during an update of the company’s business plans.

News Now!

Moreover, Chevrolet’s introduction of the new Equinox, which features a fresh design as well as new technology, couldn’t have come at a better time given the rising popularity of compact crossovers, he added. (more…)

2018 Chevrolet Tahoe RST Ushers in Era of Muscle Trucks

Wave of SUV buyers seeking performance they had in sedans, coupes.

by on Apr.06, 2017

The 2018 Chevrolet Tahoe RST with a model of its optional 420-hp 6.2-liter V-8.

General Motors is upping the performance quotient with the debut of the 2018 Chevrolet Tahoe RST. Short for Rally Sport Truck, it will target buyers who want the sort of power from a full-size SUV that they might normally expect from a muscle sedan or coupe.

Some manufacturers are content with cosmetic updates, and the RST does, indeed, add some sporty visual flourishes, like its gloss-black grille and mirror caps. But it’s what’s under the hood that’s likely to matter most to Tahoe buyers. The new version of the big ute offers an optional Performance Package that features a 420-horsepower 6.2-liter V-8 capable of launching from 0 to 60 in just 5.7 seconds.

Muscle Up!

“Customers are shifting over to crossovers and SUVs” in record numbers, said Sandor Pizar, the Chevy Truck marketing manager, during the Tahoe RST’s debut, “and a portion of them want performance.”

Chevrolet is by no means the only Detroit automaker betting there’s a market for muscle trucks.

(more…)

Chevrolet Hits the Redline

Chevy adds nine new special edition models.

by on Feb.09, 2017

The new Chevrolet Silverado Redline.

Chevrolet is punching pedal to the metal, adding a record nine new special edition models as it takes its new Redline series from concept to customer.

First unveiled at the 2015 SEMA Show in Las Vegas, the new Chevy Redline series is making its debut at this week’s Chicago Auto Show. Redline  is meant to give an array of car, truck and crossover models – including the Malibu, Silverado and Equinox a more sporty and customized appearance.

Auto Show News!

“Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said brand boss Brian Sweeney. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models.”

(more…)

Makeover for Chevrolet Traverse Set to Take NAIAS Bow

Updated ute gets larger, lighter, better equipped.

by on Jan.09, 2017

The all-new 2018 Chevrolet Traverse gets a major makeover, not just in looks but also size and efficiency.

GM is upping its game to take advantage of the huge shift from passenger cars to utility vehicles. Following the makeover of the Chevy Equinox, General Motors’ big brand is rolling out an all-new version of the Traverse at the North American International Auto Show.

The mid-range, three-row model grows a bit bigger on the outside and a lot roomier inside for 2018. Nonetheless, it’s also a fair bit lighter than the outgoing Chevy Traverse, something that will translate into a smoother, more nimble ride – and notably better fuel economy.

Product News!

The debut of the 2018 Traverse is part of what Brian Sweeney, the U.S. chief of the Chevrolet brand, calls a “major onslaught” of new products aimed at taking advantage of the growing surge in SUV and crossover-utility vehicle sales. (more…)