Chevrolet is finally launching one of its boldest and most controversial marketing efforts as the maker unveils Manchester United’s new home shirt, sporting the Chevy logo.
As part of Chevrolet’s partnership with the Manchester United, one of the world’s most famous sports franchises, fans can try on the new shirt with the Chevy logo digitally at www.ChevroletFC.com. The introduction of the new shirt kicks-off Chevrolet’s seven-year agreement as Manchester United’s shirt sponsor.
“Our presence on the new Manchester United home shirt is a highly anticipated moment for the club’s more than 659 million followers around the globe, and for the Chevrolet brand,” said Tim Mahoney, chief marketing officer, Global Chevrolet. (more…)