Potential buyers are getting a first good look at the new 2013 Nissan Altima, this week, at the New York Auto Show where it is making its global debut. Betting show-goers will like what they see – especially the 38 mile-per-gallon highway mileage number — the Japanese maker is betting it can jump from midsize also ran to a leader in the critical automotive segment.
“We are expecting to compete at the top level, and we are going to take a shot at being number one in the segment,” says Nissan CEO Carlos Ghosn.
Industry analysts anticipate Nissan will, indeed, gain some ground with the launch of the more stylish and fuel-efficient Altima. But they caution that the maker can’t take things for granted. It is far from the only manufacturer looking to gain ground in the midsize market – which is expected to generate nearly one in six new vehicle sales in the U.S. market this year.