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Chevy Goes Off-Road with Colorado ZR2 Concept

Show car showcases new Duramax diesel.

by on Nov.19, 2014

Chevy has used the ZR2 badge since 1994.

While most pickup owners are likely to experience nothing rougher than a worksite, or perhaps a gravel path to their summer cottage, there are those who love to test the mettle of their trucks with some serious off-roading. And that’s what Chevrolet is targeting with the Colorado ZR2 Concept making its debut at the Los Angeles Auto Show.

Riding higher, and getting four inches of added width compared to the production Colorado Z71, the show car also serves as a showcase for the new Duramax diesel engine Chevy will add to its midsize pickup line next year.

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“From the bold stance to the trail-ready special equipment, the Colorado ZR2 is all about the fun of driving where the pavement ends – and doing it in characteristic Chevy style,” said Tony Johnson, Colorado marketing manager. “Chevrolet has a heritage of the ZR2 representing the ultimate in production-based off-road capability and we’ll gauge the public’s interest in this concept as we continue to explore the possibilities for the all-new Colorado.”


Chevrolet Downsizes with New Colorado Pickup

GM brand will return to midsize compact truck segment.

by on Nov.20, 2013

With the launch of the 2015 Colorado, Chevrolet gets back into the midsize pickup game.

Does Chevrolet know something its Detroit rivals don’t? Then again, how it final figured out what key Japanese rivals have long known?  Those may seem like cryptic questions but the fact is that the General Motors brand — along with sibling GMC – is about to become the only domestic maker present in the midsize truck market currently owned by import rivals Toyota and Nissan.

The debut of the new Chevrolet Colorado is one of the big announcements at this year’s L.A. Auto Show.  It marks the return of GM’s biggest brand to the downsized pickup segment after a several-year absence during which rivals Ford and Chrysler also walked away from the once-huge compact truck market.

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It wasn’t quite as simple a decision as it might seem to introduce the new Colorado.  Back in the 1970s and ‘80s, small pickup trucks were hot.  They became an affordable alternative for Baby Boomers just getting their first set of wheels. But in recent decades, the market shifted and more and more buyers migrated to full-size pickups.  That’s why Ford dropped out of the market segment, abandoning the long-running Ranger (though it continues to sell a newer version overseas where full-size trucks are relatively rare).


GM Gives Sneak Peek at Chevy Spark

Maker takes aim with Chevy’s smallest offering ever.

by on Nov.14, 2011

Chevrolet takes aim at the minicar segment with its new Spark hatchback.

For a company that long ignored the passenger car market – especially the econocar segment –Chevrolet is making a big push with an assortment of offerings that can be described as small, smaller and, with the upcoming launch of the Chevy Spark, smallest.

The new microcar is the tiniest ever to grace the line-up of General Motors’ largest brand.  But the automaker is intent on winning over buyers in a segment that it believes will be growing rapidly in the years ahead.

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The challenge will be to convince buyers that the 2013 Chevrolet Spark is more than just a basic econobox, and that it has the features and styling of better-known competitors like the Honda Fit, Hyundai Accent and Toyota Yaris, and even smaller city cars.

GM will officially unwrap the 2013 Chevy Spark at the L.A. Auto Show later this week.  It will roll into showrooms early next year to flesh out a line-up of small cars that already includes the unexpectedly popular Cruze compact and new Sonic subcompact.