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Hot Wheels Chevy Camaro is no Toy

Life-size Hot Wheels-edition pony car debuting at SEMA.

by on Oct.29, 2012

Chevy returns Mattel's favor as it puts the Hot Wheels name on a special edition of the 2013 Camaro.

Chevrolet and Mattel have had a long and prosperous relationship. The toy company has been producing matchbox-sized replicas of the pony car since 1968, a year after the real Chevy Camaro first landed in showrooms.

At the upcoming SEMA Show in Las Vegas, the automaker plans to return the favor, introducing the first production version of the Chevrolet Camaro to bear a Hot Wheels badge.

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Chevy has used the Hot Wheels theme for several years at its SEMA stand, last year positioning a bright yellow version of the Camaro at the base of a life-size track.  But now the maker plans to actually add a Hot Wheels edition to the line-up.  It will come as a $6,995 upgrade on both the 2013 Chevrolet Camaro and Camaro Convertible, sales scheduled to begin early next year.