With some models, like this Chevrolet Equinox, posting triple-digit sales gains, General Motors is boosting production. And other makers, including Ford and Toyota are following, GM's lead.
Stronger sales have prompted General Motors Company to push forward plans to boost production. (See General Motor’s March Sales up 21%)
The latest signal came this week when GM announced plans to add 100 workers at a transmission plant in Warren, Michigan, which is used for building the six-speed automatic gearbox used in vehicles such as the Chevrolet Equinox, Traverse, Malibu and Impala, Buick LaCrosse, Enclave and Lucerne and GMC Acadia and Terrain.
Through the first three months of the year, U.S. sales for Equinox have risen 130%, compared to the same period last year. LaCrosse sales are up 197% and Terrain sales are up 245%, compared to the vehicle it replaced, the Pontiac Torrent.
Overall GM’s sales increased 20% but that number is misleading, since it doesn’t account for the fact that the maker has abandoned four brands since emerging from bankruptcy, last year. Sales at its surviving, core brands, Chevrolet, Buick, Cadillac and GMC, soared 43% in March.
Susan Docherty, GM’s vice president of marketing, contends the 43% increase demonstrates that the company’s turnaround plan was working. If nothing else, it means that the maker needs to respond where demand is now exceeding supply.