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Posts Tagged ‘chevrolet cruze hatchback’

Chevy Cruze Joins New Wave of Hatchbacks

Hatches gain traction – but can be hard to distinguish from CUVs.

by on Jun.17, 2016

Chevrolet will bring the new Cruze Hatchback to dealers this autumn at a base $22,190.

Chevrolet is getting ready to roll out a new, five-door version of its compact Cruze model, a move that might have had industry analysts scratching their heads just a few years ago.

Back in the 1970s and ‘80s, hatchbacks were hot. But due to some poor designs and quality problems – notably leaky hatches – they earned a bad reputation as “penalty-box” cars and all but vanished from the market. Suddenly, however, the market appears to be heating up again, with manufacturers introducing new models and consumers responding enthusiastically.

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“Automakers are responding to consumer demand for additional choice,” said David Sullivan, a senior automotive analyst with AutoPacific, Inc.

Adding new body styles, said Sullivan, can also help prop up passenger car nameplates that have been losing momentum as more and more U.S. buyers shift to sport- and crossover-utility vehicles, as well as other light truck lines.


Chevy Adding Cruze Hatch

Five-door original designed for European market.

by on Jan.07, 2016

Chevrolet announced it would be adding a hatchback to its 2017 Cruze line-up in the United States.

Chevrolet has confirmed long-running rumors that it will bring its five-door Cruze model to the U.S. for the 2017 model-year.

Frequently seen running around the Motor City in thinly camouflaged form, the hatchback version of the Chevrolet Cruze was originally developed for the European market, where five-door models are as dominant as sedans are in the U.S. passenger car market.

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The arrival of the Cruze five-door comes as more and more manufacturers rethink the potential U.S. market. It has long been accepted as gospel that Americans don’t like hatchbacks, but a number of recent offerings have challenged that assumption. (more…)

New Cruze Hatchback Backing Chevy’s European Assault

Mom and apple pie brand increasingly going global.

by on Mar.03, 2011

The Chevrolet Cruze hatchback - two-thirds of European buyers prefer 5-doors.

What’s more American, as the old ad slogan went, than “hot dogs, apple pie and Chevrolet?”  Well these days, it’s not only the USA you can see in your Chevy.

The maker is giving European motorists a first look at the new Cruze hatchback at the 2011 Geneva Motor Show, the latest model in an expanding Chevrolet line-up on the Continent.  Europeans actually got the original Cruze sedan a bit ahead of the U.S. because of bankruptcy-related delays.  Now, bets Chevy, it can expand the compact model’s appeal by adding a 5-door.

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Europeans have traditionally been far more open to the utilitarian hatchback than buyers back in the States – in fact, Chevy officials estimate 5-doors, including wagons, accounting for about two-thirds of European sales.

And cracking Europe is critical for the brand, which has become increasingly global.  Until relatively recently, Chevy was limited to the North, Central and South American markets – in many, it is still the overwhelmingly dominant brand.  But it is now spreading its wings around the globe, pitching buyers from Beijing to Berlin.