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Chevrolet Rolls Out Performance Concepts for SEMA

Performance concepts charge into annual aftermarket show.

by on Nov.05, 2013

NASCAR's Jeff Gordon helps kick off the 2013 SEMA Show by unveiling his new Chevrolet SS concept.

With the SEMA Show set to open its doors in Las Vegas, automakers are rolling out a wide range of concepts – and even a few production vehicles.  Chevrolet has been trickling out previews of some of the special models it will have on display at the Las Vegas Convention Center, and now says it will reveal nine special performance models, in all.

We already offered a close-up of one of these, the Chevrolet Silverado Cheyenne Concept, a special, lightweight version of the full-size 2014 pickup that gets the added benefit of a new 6.2-liter V-8. But the Cheyenne will have some competition drawing crowds to the Chevy stand from an assortment of other models, including the COPO Camaro, the Suburban Half-Pipe Concept, and even the Brad Paisley Signature Silverado bearing the country store’s logo – and whopping 22-inch wheels.

Your SEMA Show Source!

For those unfamiliar with the SEMA Show, it’s the annual aftermarket extravaganza put on by the Specialty Equipment Marketers Association, and manufacturers like Chevrolet have turned it into a showcase not only for the brand but the huge array of accessories that can transform a mundane sedan or pickup into a unique expression of a buyer’s personality.

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Chevrolet Targeting Millennials with Pair of Auto Show Concepts

Cracking the code for a new generation.

by on Jan.09, 2012

The Code 130R is one of two Chevrolet concepts testing the market among Millennials.

Baby Boomers, step aside.  There’s a new generation of car buyers entering the market and Chevrolet wants to win them over.

They’re the target audience for a pair of distinctive concept vehicles General Motors’ largest brand is debuting at this year’s North American International Auto Show.  Small, high-tech and fuel-efficient, they’re decidedly not the sort of products that Chevy has traditionally thrown at the Boomers, today’s largest automotive buying group.

“There’s a pretty significant shift in how people are viewing automobiles and transportation, in general,” suggests John McFarland, Chevy’s senior manager of global marketing.

Turbocharge Your Auto Knowledge!

McFarland says he and other members of his team have already met with over 9,000 Millennials in the process of developing the two concepts, dubbed Code 130R and Tru 140S, that are making their debut at the Detroit Auto Show.  Whether they actually connect with potential buyers in the youngest buying group remains to be seen but they could be in production in less than two years, TheDetroitBureau.com has learned.

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