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Chevy Names Batey New Global Brand Boss

Move comes days after Docherty’s unexpected resignation.

by on Jun.25, 2013

Chevy's new global brand czar Alan Batey.

Just days after the head of Chevrolet’s struggling European arm unexpectedly tendered her resignation, General Motors has appointed Alan Batey as its new global brand czar.

The appointment is one of a series of actions by GM meant to shore up Chevy’s image not only in the U.S. but in worldwide markets that have come to increasingly dominate the bowtie brand’s sales.  Nearly three of every four products badged Chevrolet will be sold outside the U.S. in 2013, GM forecasts.

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“Chevrolet is our mainstream global brand, and with the growth we are experiencing and the barrage of new products we have coming, the time is right for us to have a single leader responsible for managing the brand around the world,” said GM CEO Dan Akerson.

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