Detroit Bureau on Twitter

Posts Tagged ‘Chevrolet Aveo’

GM Daewoo Changing Name to GM Korea

GM will market most vehicles under Chevrolet name in Korea.

by on Jan.21, 2011

GM Daewoo, best known in this country for producing the Chevrolet Aveo, is being renamed GM Korea. Most of its cars will be marketed as Chevys.

GM Daewoo Auto & Technology Co. – better known as GM Daewoo – announced today that it is replacing the current nameplate with a familiar one, Chevrolet.

All of the company’s new product introductions and refreshes this year will be under the Chevy badge. Additionally, GM Daewoo announced that it will be changing its company name to GM Korea Co., which General Motors said is globally consistent with all other GM country operations. The company name change is expected to be completed by the end of March.

International News...Subscribe Now!

“This important new brand strategy is designed to strengthen our commitment to the Korean market, recognizing it as one of the strongest-performing countries within GM’s global operations. We are well positioned to bring one of the world’s iconic brands to Korea,” said Mike Arcamone, president and CEO of GM Daewoo.  “We cannot afford to sit still, and instead, choose to make a bold move with the launch of Chevrolet in Korea.”


Chevrolet Goes Sonic

Maker tips hand on Aveo replacement.

by on Dec.09, 2010

Wearing the Aveo badge, Chevrolet's new small car makes its debut at the Paris Motor Show.

Chevrolet has to hope the market will go hyper-sonic when it launches its next-generation small car, next year.  Make that Sonic, the name the General Motors brand has chosen to replace the outgoing Chevy Aveo.

Company officials, all the way up to GM President Mark Reuss, have made it clear they weren’t happy with the Aveo name itself, something that even corporate officials had a hard time correctly pronouncing.

“It’s pretty bad when everybody in your own company pronounces the name of the car a different way,” said Reuss.

Free Subscription! Click Here!

Now, add the fact that Chevrolet wants buyers to view its new, 2012 model in a completely different light – as a stylish, fun-to-drive alternative, rather than a basic econo-box – and there’s good reason to switch.

But while the automaker has officially remained mum on the replacement, the GM Inside News blog let word leak that Chevrolet Sonic will be the nameplate that begins to roll off the maker’s assembly line in Orion Township, Michigan, starting next August.


What’s In A Name – Apparently The Wrong Stuff For Aveo

by on Oct.08, 2010

The new Chevrolet Aveo gets a once-over from a journalist at the Paris Motor Show.

The world got a good look at the all-new Chevrolet Aveo during the Paris Motor Show, this week, but while the sheet metal is bound for U.S. showrooms, the name may stay in Europe, a senior General Motors official tells

It’s not that Aveo name carries negative baggage, says Mark Reuss, President of GM’s North American core operations.

“It’s just that there are a lot of other names out there,” explains Reuss, who doesn’t exactly hide his distaste for the Aveo name.

Breaking News!

“It’s pretty bad when everybody in your own company pronounces the name of the car a different way,” he contends.

Reuss adds that he has been an advocate of dumping the Aveo name ever since he became the head of GM’s North American Operations in December of 2009.


A Tiny B-Sized Vehicle Will Be Built In Michigan

GM claims its flexible manufacturing operations and UAW concessions make a competitive, small car built in U.S. possible. All other U.S. B-cars are currently imports.

by on Jun.26, 2009


The Chevrolet Aveo and G3 Pontiac are currently imported for sale in the U.S., as are all other B-cars.

Troy Clarke, president of General Motors North America confirmed this afternoon that its assembly plant in Orion Township and stamping facility in Pontiac, both in Michigan, will build its future small sub-compact B-car and another larger C-size car, of roughly the size of the Toyota Corolla.  

The volume car in the plant, at about 100,000 units annually will be B-sized, a class that includes the current Chevrolet Aveo and G3 Pontiac, which are currently imported for sale here. Other B-size cars in the U.S. include the Honda Fit and Nissan Versa, on sale for years now, as well as the upcoming Ford Fiesta, which is belatedly due next year.

This is one of the toughest most competitive segments in the world, and one that is dominated by offshore brands that have government protectionist policies, and high fuel and car registration taxes to support them.

GM is part of this global trend  that has clearly hurt the U.S. economy. GM Daewoo Auto & Technology (GM Daewoo) in May sold domestically in Korea 8,155 vehicles and exported 35,823 vehicles. Established in 2002, GM Daewoo now produces vehicles and kits for Chevrolet, Buick, Opel, Vauxhall, Pontiac, Holden and Suzuki that are offered in more than 150 markets on six continents.

Conventional wisdom has long held that American manufacturers cannot make money on small cars, especially if they are built in the U.S., where labor rates and productivity have been non-competitive with foreign, and especially Asian manufacturers. But the numerous concessions made by the union, in recent years, and recent givebacks meant to turn around the domestic industry, have changed the equation.

Delete this copy after inserting to retain outline box as in photos

Chevrolets’ Avea is currently selling in the U.S. at about 40,000 units annually, a mere footnote in sales charts, and Clarke frankly admitted that GM is banking on rising fuel prices to increase demand and make the car profitable. He also said the attributes of the new — as yet unnamed B-car — would also help sales of the car, which is said to be an upgrade on the current B-size platform that is based on a Korean design from Daewoo. The new B, like its predecessors, will be built globally at “several plants.”