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Volkswagen at Vanguard of Vehicle Advertising

Maker sponsors online programs for Museum of Modern Art.

by on Nov.14, 2014

Volkswagen is sponsoring the New York Museum of Modern Art's online programs.

When Chevrolet’s Rikk Wilde’s struggle through the presentation of the World Series MVP award to the San Francisco Giants’ Madison Baumgartner went viral it served as a poignant reminder of the pervasiveness of auto industry advertising.

At times, it seems automakers are determined to slap their names on everything from football stadiums, such as Ford Field in Detroit and the Mercedes-Benz Dome in New Orleans, to soccer jerseys, such as those of Manchester United, one of the oldest and best-known franchises in sports, which now sport the Chevy logo.

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Kia, on the other hand, has made a point of becoming a major sponsor of the National Basketball Association and Volvo is sponsoring an ocean-going sailing contest that will take months to complete. (more…)

Marty’s Marketing Minutia: Grinch Edition

But ad blitz continues.

by on Dec.16, 2011

Infiniti scores a rare holiday hit with its snowball ad.

This year’s deluge of Christmas and year-end-sales car commercials began before the Thanksgiving was even on the table and will continue unabated for the next ten days or more.

As the auto industry rebounds from the economic doldrums their advertising agencies have responded with mind numbing versions of the iconic symbols of the season to convince viewers they really need to celebrate the holidays by putting a new car under the tree. It’s the perfect gift, right?

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Turn on any cable or broadcast channel and it’s guaranteed you’ll see a tinselized, snowflake-covered, ribbon-clad, buy-that-new-car-now commercial in the first few minutes. But are they really convincing customers?  No, according to a survey just completed and released by Ace Metrix, a respected research company and an authority on television advertising effectiveness. Their study was broken down into two categories, most effective luxury and non-luxury brands, which certainly reflect the buying moods of the season, based on general retail sales data.

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