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China’s Chery Hopes to Exeed European Expectations

New SUV aimed at cracking into Euro market; offers hint of U.S. plans.

by on Sep.13, 2017

Chery is hoping its Exeed might lead it to be the first Chinese maker to find success outside of China.

China is now the world’s largest automotive market yet, on a global scale, domestic Chinese manufacturers are insignificant players. They’ve nudged into Brazil and a few other third-world markets, but they are all but invisible in Europe and entirely absent from the U.S.

But that could soon change. After years of touting plans, several Chinese automakers are making critical breakout moves, as Chery is demonstrating at this week’s Frankfurt Motor Show. There it has rolled out two models that it hopes will anchor its global push.

Global Auto News!

They include the Tiggo Coupe and Exeed TX SUV. The coupe crossover is meant to suggest that the state-owned manufacturer can stand up to the best European manufacturers when it comes to pushing the design envelope. Though clearly more conventional, the Exeed shows what Chery is ready to deliver Europeans right now. (more…)

China’s Chery Set for Big Introduction in Frankfurt

Automaker appears ready to expand European presence.

by on Aug.18, 2017

Chery plans to unveil its new M31T sport-ute at next month's Frankfurt Motor Show.

Chery, one of China’s most aggressive automobile companies, is preparing to unveil a new sport-utility vehicle at the Frankfurt Motor Show next month as a prelude to entering the intensely competitive market in Western Europe, company officials said this week.

The SUV model, known as M31T, is the first of Chery’s all-new 3.0 product matrix. By debuting this SUV model in Europe market, “Chery hopes to make its first step of entering Europe and America market while showing its Global Strategy has reached a new height,” the company said in the announcement laying out its plans for Frankfurt Show.

Global Auto News!

Chery noted the Frankfurt show, which has a long history, is known as “the Olympics” in the world automobile industry. It is one of world’s “A-level” auto shows, and offers Chery the opportunity to show of its technology and brand in front of a critical audience. (more…)