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Flexibility Will Drive Success of Autonomous Vehicles

Needs of owners will lead to customization of self-driving cars.

by on May.11, 2018

GM's Mike Abelson suggested that self-driving cars, like the Cruise AV, could be redesigned to customer wishes in the future.

Automakers appear to have moved on from if they can produce self-driving vehicles to what might they look like once the technology is ready — and if one automaker is correct, the sky will be the limit.

And to put a twist on an old phrase, you’ll get to pick the color of the sky in your world, according to Mike Abelson, GM vice president of global strategy. Speaking at Citi’s Car of the Future conference in New York City.

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These designed-by-you vehicles might be owned or leased by individual customers, Abelson noted, adding that he sees a market outside of large cities where ride-sharing services, like Uber or Lyft, may not available. (more…)