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Lexus Shows Active Safety Research Vehicle at CES

Taking a “holistic” view of safety technology.

by on Jan.07, 2013

The Lexus AASRV safety research vehicle.

It can spot a potential problem 500 feet away and tell the difference between a red and green light. It can anticipate a corner even before the driver turns the steering wheel. It’s designed to prevent a crash but can also make it easier to survive a collision even as it automatically calls for help.

Toyota’s Lexus luxury brand is giving the public a first look at its advanced active safety research vehicle at the annual Consumer Electronics Show in Las Vegas this week. Also known as the AASRV, it is designed to test and demonstrate a variety of automated vehicle safety technologies that could be used in production vehicles in the not-too-distant future, according to Toyota officials.

But unlike some prototypes, the AASRV is not designed to operate with complete autonomy. Mark Templin, the general manager of the Lexus brand, stressed that the goal is to engage and enhance a driver’s skills, rather than to turn motoring into a fully automated activity.

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“In our pursuit of developing more advanced automated technologies, we believe the driver must be fully engaged,” explained Templin. “For Toyota and Lexus, a driverless car is just a part of the story. Our vision is a car equipped with an intelligent, always-attentive co-pilot whose skills contribute to safer driving.”

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Ford’s Mulally, Mercedes’ Zetsche to Highlight 2012 CES

Autos and automakers increasingly powerful force at annual consumer electronics show.

by on Oct.24, 2011

Ford CEO Alan Mulally will return to CES in January - though keynote duties will go to Daimler's Chairman Dieter Zetsche.

While the words, “consumer electronics,” are likely to bring to mind an iPhone or widescreen TV, the auto industry is becoming a more and more powerful force in the field as motorists search for technology that will keep them informed and entertained while driving.

That convergence was underscored, in recent years, by Alan Mulally’s three-peat appearance as the keynote speaker at the annual Consumer Electronics Show, held each January in Las Vegas.  The largest trade show in the country will once again turn to a member of the auto industry as keynoter for 2012, but this time to Daimler AG Chairman and Mercedes-Benz boss Dieter Zetsche.  Mulally will be back in Sin City, however, as a member of one of the annual event’s opening panels.

The Final Word!

“Convergence is real,” said Gary Shapiro, president of the Consumer Electronics Association, sponsor of CES, which is expected to draw at least 2,000 exhibitors and 150,000 attendees to Las Vegas next January.  “Innovation,” he stressed, is critical to both the automotive and electronics industries because “growth comes only from innovation.”

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