When Mercedes-Benz unveils its new autonomous vehicle concept car this month it will skip the big Detroit Auto Show, turning instead to Las Vegas for the debut.
Like a number of its rivals, the German maker is planning a big presence at the 2015 Consumer Electronics Show. The largest annual event in Sin City, CES is typically a venue populated by TV, smartphone, computer and electronic gadget makers. But it has also become a major staging ground for the auto industry.
“The last three years have really accelerated the role” of the automobile at the electronics show, notes Egil Juliussen, the director of research for the automotive technology group at think tank IHS. It’s because technology is becoming more and important in the car, he adds, noting “people want to use all of their mobile electronics in their cars.”