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Porsche Quadruples Profits

Credit non-traditional models.

by on Mar.18, 2011

There's reason Porsche's Panamera is on a pedestal.

Say the name, “Porsche,” and sleek sports cars like the 911, Boxster and Cayman quickly come to mind for most folks.  But for the German maker’s management – and investors – the models that matter are Cayenne and Panamera.

While purists might bristle at the idea of Porsche’s expansion into SUVs and four-door models, those non-traditional offerings are bringing major financial gains, Porsche more than quadrupling its earnings in 2010.

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And the jump from $227 million in profits for 2009 to $960 million, last year, came despite a shortened fiscal year.  Revenue for the adjusted August to December period soared 59%, to 3.87 billion Euros.

Crossover/SUVs are very definitely a part of the sports carmaker, today.  The Cayenne accounted for 20,770 sales during the 5-month fiscal “year,” while the relatively new Panamera saw a 44% jump in demand, to 9,385 during the period.

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First Look: 2011 Porsche Cayenne

German maker coming to Geneva Motor Show with all-new SUV, including its first hybrid option.

by on Feb.25, 2010

The 2011 Porsche Cayenne is slightly bigger than the outgoing SUV, but 400 lbs lighter -- and offers the German maker's first hybrid powertrain option.

Porsche is offering us a sneak peek at the all-new version of its big SUV, and among the other notable features of the 2011 Porsche Cayenne, which will make its formal debut at next week’s Geneva Motor Show, is the fact that it will offer the German performance car maker’s  first-ever hybrid-electric powertrain option.

There were plenty of skeptics when the automaker announced, nearly a decade ago, plans to add a sport-utility vehicle to its line-up, but it didn’t take long after its launch for the original Cayenne to generate a surprisingly strong and – measured over time, loyal – following.

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But a lot has changed over the years and with the overall sport-ute segment feeling plenty of pressure, analysts suggest it’s an appropriate time to be making some changes to the Cayenne formula.

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