Despite recent struggles in the market, battery-electric vehicles are going “mainstream ,” or so says Carlos Ghosn, CEO of the Renault-Nissan Alliance – which just happens to produce the world’s best-selling EV, the Nissan Leaf.
That optimism might not be shared by everyone. With gas prices in a slump – and expected to dip even further – sales of battery-based vehicles have taken a sharp tumble this year. The Leaf itself was down 23% in the U.S. for the first half of 2013. But in a commentary on LinkedIn, Ghosn suggested the setback is temporary.
And he predicted demand will get a boost with the launch of longer-range electric vehicles such as the ones Renault-Nissan plans to introduce later this year.
“From the start, we set lofty goals for the LEAF. While we fell short of our initial sales targets, I remain bullish on the future of EVs as they move into the mainstream,” Ghosn wrote.