March brought disappointing car sales for most manufacturers, but the recovery of the U.S. market hasn’t topped out, said Carlos Ghosn, CEO of the Renault-Nissan Alliance, during a NY Auto Show media roundtable. In fact, the market is strong enough to keep the Nissan brand on track to hitting a targeted 10% market share, Ghosn said.
That goal actually poses a problem for the Japanese maker, making it increasingly difficult to roll out enough vehicles from its network of North American assembly plants.
“Without a doubt,” said Ghosn, “we are going to need more capacity in North America.” The question is whether that will come from a new assembly plant or by finding ways to boost capacity at existing facilities, such as the core factory in Smyrna, Tennessee. (more…)