Barely a month after launching sales of the new Fiat 500 Abarth the maker has told dealers it will no longer be able to supply orders for the rest of the 2012 model-year.
The high-performance version of what Italians call the Cinquecento has helped kick-start demand after a rough launch for the Fiat brand – which led to the ouster of the marque’s original marketing chief. But sales have surged in recent months, buoyed by more aggressive marketing and the launch of the new Abarth edition.
“The Fiat 500 Abarth is unstoppable,” Fiat brand boss Tim Kuniskis said in a statement. “Dealer orders for the Abarth dramatically exceeded the number of units we had scheduled for production. We had to schedule additional production to try and keep up with the demand. Most Abarth units are sold within one day.”