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Japanese Automakers Poised to Gain US Marketshare

Slew of new product introductions puts Honda, Toyota at top of list.

by on Jun.03, 2015

Honda's 2016 Pilot is one of the reasons why the automaker is expected to pick up marketshare in the next five years.

Japan’s automotive powerhouses, Honda and Toyota, are in a strong position to pick up U.S. marketshare in the next three to four years, according to the new edition of the “Car Wars,” report from Merrill Lynch.

Product replacement rate and showroom age drive marketshare shifts, noted Merrill Lynch analyst John Murphy during a presentation to the Automotive Press Association in Detroit. The longer product life cycles of Detroit’s three automakers were one of the key reasons that the domestic carmakers lost marketshare over the years.

Stay on Top!

However, the industry is changing and product life cycles are converging. While Toyota and Honda will have a narrow edge in the next half decade, Ford and Fiat Chrysler also have aggressive schedules for introducing new products that will help them protect their current share of the U.S. market. (more…)

2013 Ushers in Massive Wave of Product Launches

“A good harbinger” for consumers and automakers alike.

by on May.21, 2012

The new 2013 Nissan Altima - shown rolling off the assembly line - is one in a record wave of new product offerings to come.

With products ranging from the next-generation Chevrolet Silverado pickup to an all-new Infiniti electric vehicle, the U.S. auto industry will see a potentially record flood of new products roll into dealer showrooms by 2016.

According to the new “Car Wars” study by Merrill Lynch the assault will hit its peak in the 2014 and 2015 model-years when manufacturers are planning to introduce 105 new cars, trucks and crossovers.

The fast and furious roll-out will challenge makers that can’t keep up the pace, with Merrill Lynch analyst John Murphy forecasting that Ford, General Motors and Toyota likely will emerge the winners of the battle, the three picking up significant new market share.

Breaking News!

Somewhat surprisingly, Murphy predicted that Korea’s two makers, Hyundai and Kia, will lose momentum, reversing recent record share gains.

The product assault “is a good harbinger for the industry at large,” said Murphy in a media conference call.

(more…)

2013 Ushers in Massive Wave of Product Launches

“A good harbinger” for consumers and automakers alike.

by on May.21, 2012

The new 2013 Nissan Altima - shown rolling off the assembly line - is one in a record wave of new product offerings to come.

With products ranging from the next-generation Chevrolet Silverado pickup to an all-new Infiniti electric vehicle, the U.S. auto industry will see a potentially record flood of new products roll into dealer showrooms by 2016.

According to the new “Car Wars” study by Merrill Lynch the assault will hit its peak in the 2014 and 2015 model-years when manufacturers are planning to introduce 105 new cars, trucks and crossovers.

The fast and furious roll-out will challenge makers that can’t keep up the pace, with Merrill Lynch analyst John Murphy forecasting that Ford, General Motors and Toyota likely will emerge the winners of the battle, the three picking up significant new market share.

Breaking News!

Somewhat surprisingly, Murphy predicted that Korea’s two makers, Hyundai and Kia, will lose momentum, reversing recent record share gains.

The product assault “is a good harbinger for the industry at large,” said Murphy in a media conference call.

(more…)