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Posts Tagged ‘car-sharing news’

GM Pushes Expansion of Maven Brand in NYC

Car-sharing company adding 80 vehicles to Manhattan line-up.

by on May.16, 2017

GM's new car-sharing service, Maven, is expanding its operations in New York City by adding 80 vehicles.

With the big investments in Cruise and Lyft getting the lion’s share of attention, General Motors’ homegrown mobility start-up, Maven, sometimes get overlooked.

However, Maven is one of the fastest growing mobility brands in North America with operations in 17 different cities and plans an expansion in New York City that will make 80 vehicles available for car sharing in the heart of Manhattan.

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A year and a half after launching as a residential-oriented service in New York City, Maven will continue to expand into the boroughs and throughout the city to provide cars around the corner from where New Yorkers live, work and play, all without a membership fee, GM officials said.  (more…)

Mercedes Expanding Car-Sharing Options

Maker expands program after successful trial period.

by on Apr.25, 2017

Perhaps the 2017 Mercedes-Benz C230 is available in the maker's new car-sharing platform, Croove.

Mercedes-Benz is expanding the trial of a new platform for sharing private cars, following the success of a pilot program in Munich that was launched four months ago.

The Croove platform allows subscribers to use a smart phone app or the Croove website to find a private vehicle that meets their specifications and price expectations.

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The service is not tied to rental stations in fixed locations and can be certain of being given the exact model of car requested. It is also separate and distinct from the fleets of shared vehicles belonging to Car2Go service operated by Daimler AG, Mercedes-Benz parent company. (more…)

Drive Any Cadillac for $1,500 a Month

New approach allows motorists to “subscribe,” rather than own.

by on Jan.05, 2017

Book by Cadillac offers buyers a new ownership experience. Customers pay a flat fee and drive whatever model they like, up to 18 per year.

Cadillac wants to change the way luxury car owners think about buying a car. Caddy has announced a novel approach designed for what the General Motors brand’s marketing chief calls the “sharing economy.”

A blend of traditional car ownership, leasing and car-sharing, Book by Cadillac lets a customer pay a flat, $1,500 monthly fee and then switch cars as often as 18 times per year. That means a motorist might opt for the Cadillac XT5 crossover during the week, swapping out for a high-performance CTS-V over the weekend or, perhaps, the full-size Cadillac Escalade for a weekend of tailgating before the big game.

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“Book by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange,” said Uwe Ellinghaus, Cadillac chief marketing officer. (more…)

Toyota Gets Piece of Car-Sharing Startup

Maker adds Getaround investment to deal with Uber.

by on Oct.31, 2016

Toyota has invested in car-sharing startup Getaround, expanding its reach into the mobility marketplace.

Toyota Motors Corp. is making an investment in a West Coast start-up company that allows car owners to lend their vehicle to others for a fee.

The Japanese financial press reports that Toyota has invested in U.S. car-sharing company Getaround, which launched its app-enabled, “peer-to-peer” car sharing service in 2013. The move follows upsurge in investment by carmakers in sharing services around the world.

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Toyota also has a stake in Uber. Unlike Uber, which acts much like a taxi service with part-time drivers who use their own vehicles, Getaround’s users actually borrow and drive a vehicle from a specific vehicle owner who has agreed to make a vehicle they own available for lease. Getaround insures the leased vehicle and takes a cut of the fee charged for the transaction. (more…)