If the end of 2014 is any indication, the new year for cars (and trucks) may be best described by The Cars’ 1978 classic song lyric: let the good times roll.
The industry saw sales up in December as an improving economy and low-priced gasoline renewed the country’s love affair with new vehicles – in particular full-size trucks and SUVs – and it’s a trend that’s expected to continue.
Auto sales are expected to surpass 16.5 million units, which is a 6% increase on a year-over-year basis, when all of the counts are in today. Part of the reason is that all of those “feel good” factors were catalyzed into reasons to buy with heavy advertising and tempting incentives by automakers during the holiday season. (more…)